People’s Conference: PUMA hosts global event to discuss solutions for a more sustainable fashion industry


HERZOGENAURACH, Germany –(BUSINESS WIRE)–Sportswear company PUMA will discuss solutions to some of the fashion industry’s most pressing sustainability challenges, such as waste, materials and climate change at a global event in September.

Taking place in London on 6 September and broadcast worldwide, the People’s Conference will feature PUMA’s industry colleagues, activists, NGOs, experts, ambassadors and consumers, who will discuss waste management, the use of more sustainable materials, stopping climate change, protecting forests and finding ways for industry to collaborate to achieve results faster.

We will focus on Gen Z during this event, as we want to give this generation a voice when it comes to the decisions that need to be made today to shape a more sustainable future,” said Bjørn Gulden, CEO of PUMA.In the United Nations, they call it the Conference of the Parties, we call it the People’s Conference”.

Ahead of the event, PUMA launched the PUMACOP.com platform, where users can learn more about the event and register their interest in participating. The event will also be broadcast live on this platform.

Actress, model and activist Cara Delevingne will host the event alongside PUMA CEO Bjørn Gulden and PUMA CSO Anne-Laure Descours.

Together with PUMA, I have been working on sustainability themes for several years and together we have launched more sustainable collections such as Exhale,” said Cara Delevingne. “It is important to continue the debate on this topic in order to find solutions to environmental issues such as climate change, waste management and biodiversity.”

Becoming more sustainable as a company has been an important pillar of PUMA’s strategy for many years. Earlier this year, the company announced that it had reduced its carbon emissions, including the use of renewable energy certificates, between 2017 and 2021 from both its own operations (-88%) and its supply chain (-12%). ), despite strong sales growth in the same period. By 2025, PUMA aims to make nine out of 10 products with more sustainable materials.

The company was the most sustainable brand in the industry according to the latest ranking by Business of Fashion, which analyzed the 30 largest companies in the fashion business.

The People’s Conference will begin on September 6 at 12:00 BST (13:00 CET, 07:00 ET) in Shoreditch, London for 225 guests. The live streaming of the event is free for everyone.

PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For more than 70 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. PUMA offers performance and sports inspired lifestyle products in categories such as Football, Running & Training, Basketball, Golf and Motorsport. She collaborates with renowned designers and brands to bring sports influences to street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employs around 16,000 people worldwide and is headquartered in Herzogenaurach/Germany.



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