Rothy's new collection brings water bottles back into fashion - Medium Wire, News, Business, Finance, Entertainment,

This week, beloved accessories brand Rothy’s (opens in new tab)long known for its sustainable and low-waste production methods that focus on circulation, released their newest collection (opens in new tab) in collaboration with Evian which, in their words, gives plastic water bottles “a second life”.

Following last year’s US Open celebrations, Rothy’s and Evian set out to collect 72,000 water bottles consumed at Arthur Ashe Stadium, home of the annual tennis event in Queens, New York. “Inspired by the staggering amount of waste our founders saw in other shoe productions, Rothy’s was founded with the goal of creating something better,” says Saskia van Gendt, Rothy’s Chief Sustainability Officer. “We are excited to partner with Evian to showcase Rothy’s transformative capabilities and prove that we can find new uses for single-use plastics through innovation,” she says.

Using their in-house technology, Rothy’s spun 70,000 plus plastic Evian water bottles into a soft, pliable yarn that was then woven into Rothy’s signature shoes and accessories. The collection is a reminder that something useful can come from waste.

This tennis-inspired drop features seven items including sneakers, a cap, a mask and three bags. The products are extremely stylish, featuring a predominantly white color palette, while incorporating Evian’s minimalistic blue, pink and red.

The collection is available now on Rothy’s website, but act fast! Their durable and machine washable items tend to sell out, and you’ll definitely want these items in your wardrobe in time for the upcoming 2022 US Open.