Selling insurance is tough, but that’s not all bad news for insurance tech.


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I spent a lot Just a moment looking at the latest in insurance. The best thing about zooming in on the sector is that I hear something I didn’t expect. Talking to investors also helped me to validate some of my understanding of topics like fund diversification and M&As. – Anna

Insurtech faceoff: B2B vs. B2C

When I recently polled investors for a new insurance survey, I was curious to learn how the economy is influencing insurance purchase decisions and whether this makes B2B companies more attractive to VCs than their B2C peers.

My reason is that inflation can weigh heavily on the family budget, so they may decide to reduce expenses such as insurance. It might not be the best call, but if it’s either food or better insurance, the choice is easy.

While businesses are looking to cut costs, they are less likely to abandon insurance, especially for their greater exposure. For insurance startups, this makes it easier to sell B2B products than B2C products. But is that really the case?

As usual, the answer is more complicated than a simple yes or no – but also more interesting.


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