Of all the months of the year, September (and February) are the busiest and most tumultuous times in fashion. The main reason is that designers are showing next season’s collections – in this case, Spring/Summer 2023 to be exact – to a crowd of buyers, designers, editors and other tastemakers who are eager to see what’s new in the departments. of clothing and accessories. . It can be easy for other information during this time to get lost in the shuffle, so TZR is rounding up the most important fashion news to know about September. In addition to following the runway shows, there are other essential data to read.
First, LOEWE reopened its iconic SoHo store this month after extensive renovations, beckoning shoppers into its luxurious and colorful space to shop. Trend and model Elsa Hosk, meanwhile, debuted her fashion label HELSA (ahead of other model-led launches like Gigi Hadid’s Guest in Residence knitwear brand). Elsewhere, Gucci tapped singer and Grammy winner Billie Eilish to star in its latest eyewear campaign, which effectively convinces every Gen Z consumer that they need a pair in whatever shade Eilish is wearing.
Keep a pulse on Fashion Week, but also tune in for additional industry news ahead. TZR is here to help you stay updated on the latest brand collaborations, clothing launches, store openings and more.
Gucci unveils its latest eyewear collection
Musician Billie Eilish stars in Gucci’s 2022 eyewear campaign, which pays attention to the film noir genre. As she is known for her fun and cute style, Eilish is the perfect celebrity to wear and celebrate Gucci’s new eyewear pieces. Above, she sports a pair of pink cat eye shades as she leans against a purple car. “The campaign for the second release of the Gucci 2022 eyewear collection features a visual approach distinguished by unbalanced compositions, a rich palette and contrasting lighting effects,” the press release said. “The narrative explores the idea of automobiles as symbolic extensions of those who drive them, revealing their goals, motivations, and personalities.” Shop the latest eyewear styles at gucci.com.
David Yurman taps new model ambassadors
Luxury jewelry brand David Yurman announced its newest brand ambassadors for its Fall and Holiday 2022 social campaigns: model Taylor Hill and Franco-American actor/model Camille Rowe. They join an already star-studded line-up of celebrity Yurman partnerships that includes Scarlett Johansson, Laura Harrier and Henry Golding. You can catch Hill and Rowe promoting the brand’s signature collections like Starburst, Pavéflex and the newly relaunched Classic Watch.
LOEWE reopens its doors in NYC
For those who missed browsing the selection of ready-to-wear and accessories at the LOEWE store in SoHo, you’ll be pleased to know that the doors have now reopened. After the renovation, you can wander into the 79 Greene Street space to admire the hand-glazed pottery and creative director Jonathan Anderson’s latest designs for the luxury label. Maybe you’ll want to pick up a Puzzle Bag or two on the way out, too? Or at least, after a long day of shopping, relax in the store on the Conoid Cushion chair by George Nakashima or the Utrecht armchair by Gerrit Thomas Rietveld.
Elsa Hosk launches her label, HELSA
Swedish model and entrepreneur Elsa Hosk’s Los Angeles-based brand HELSA is finally here. For those who love her style—and Scandinavian-inspired fashion in general—you’ll want to pick up some pieces from her label. You’ll find a variety of cozy cashmere sets, cargo pants, miniskirts and timeless leather jackets. “Aiming for simplicity, comfort and strength, Helsa offers the lightest elements of clothing,” she said in a statement. “The fabrics, colors and fits are inspired by my favorite things, the pieces I would bring to spend time on the islands outside of Stockholm.” You can shop HELSA’s offerings exclusively at FWRD and Revolve.
