Slow fashion in fast times | on foot


the great thing about living in the golden age of the doom movement is that when the doom movement gets you down, you can add to the cart and buy your feelings. We children. Get therapy. talk
to a friend. Pet a dog or remove a cat, or plant a pet-repellent garden to keep out your local cats and their many offspring. We are all living a collective Orwellian nightmare and need every bit of help we can get.

Speaking of waste: sustainable fashion!

One of the trends we live for is any opportunity to buy local. To be quite honest, if it was local, ethical, but not entirely recyclable, we’d buy it. Wouldn’t you rather give your money to a small local business than a big fast fashion chain that buys and manufactures in your country/region and then sells to you? Don’t you love it when the stranger in the newspaper preaches with you on Sunday morning?

One of the two local brands selling online that we are excited about is Sifur from Sania. Their cute chaand taara the white print caught our eye around 14th August, and we had to find out more. In addition to the minimal, evergreen, organic aesthetic that Sifur seems to be shooting for, we loved how the pieces we looked at had a story behind them.

See Sifur from Sania featured on pages 32 and 35.

Sania Asad, the force behind the brand confesses that her love for vintage clothing is what brought Sifur to life.

“I got into thrifting and turned my old clothes into new pieces,” she says. Sania’s personal aesthetic is very evident in her designs and her preferences seep through as well.

“For Sifur, I usually stick to natural fabrics like cotton, natural silk or try to recycle fabric. I don’t like to wear a lot of synthetic fabrics, so I try to make things from material I would wear myself,” she says she.

Sifur by Sania offers gorgeous sarees and suits as well as interesting blouses and dresses. Motifs, embellishments and embellishments are minimal to zero, and the fabric and cut speak for themselves.

“For techniques, I’m quite drawn to subdued colours, block prints and minimal embroidered details,” says Sania. “I also really like using buttons. Just using the local craft of Pakistan as much as possible.”

Ultimately, she wants to be as ethical and inclusive as possible in the designs she creates and the way in which they are sold.

“My business goal is to hopefully create pieces that people would get the most out of,” says Sania, “and also be really inclusive.

To really practice the custom sizing that we offer, because that’s something that’s important to me as a designer.”



Source link

Related posts

Leave a Comment

eight − 8 =