SPAR taps Vision R’s shopper analytics technology – a retail technology innovation hub

“We give retailers a unified view of their online and offline shoppers, a complete connected buyer journey, all without storing personally identifiable information,” said Shane O’Sullivan, founder of VisionR.

VisionR recently completed a €1.5 million investment round led by Delta Partners, backed by the Bank of Ireland.

“Physical retailers are starved for customer insight. This makes it incredibly difficult to compete with online retailers who have more information and more insight,” said Dermot Berkery of Delta Partners.

“What impressed us at Delta about what VisionR is doing is the prospect of leveling the playing field for physical retailers.”

Their technology is easy to adopt and provides out-of-the-box insights while staying within the necessary boundaries set by privacy standards like GDDR.

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