A growing market An eager niche for sales tools has spawned: DevOps startups that specifically target software for sales and marketing functions.
(Here, “DevOps” refers to tools that automate processes between software development and IT teams.) To make sales technology easier to integrate into a company, DevOps has become its own blossoming sector, selling platforms to software vendors, including Salesforce. Existing workflows.
But wait, you might say: Wasn’t the promise of sales software to reduce the need for custom coding to perform sales-related tasks? Well, yes – up to a point.
Take Salesforce for example. It was built as a customer relationship management platform and evolved over time into a development platform – but without many of the components needed to adapt to the unique needs of organizations.
