The K11 team leads the “Go Art-Tech Leadership Program 2022” to foster artistic creativity in the younger generation by offering free art-tech workshops and tours to underprivileged students.


hong kong, July 31, 2022 /PRNewswire/ — K11 Group is always committed to promoting art and supporting the spirit of “Creating Shared Value” to create a win-win situation with the community. To provide more opportunities for underprivileged school children and teenagers to experience art culture and creativity, K11 MUSEA is taking the lead in co-organizing the “Go Art-Tech Leadership Program 2022” in collaboration with the Origin Charitable Foundation and the Hong Kong Multimedia Design Association (HKMMDA). “It will offer free art tours and art-technology workshops to around 600 school children and teenagers aged 6 to 16 from now until mid-September. The program aims to increase participants’ knowledge and interest in art and technology and prepare them for future artistic development. Also K11’s annual flash event ART KARNIVAL is back at K11 MUSEA. hong kong From now until mid-September. For the first time, the program will also be extended to K11 sites in mainland cities Shanghai, Guangzhou, Shenyang, Wuhan, Shenyang And Tianjin To showcase a series of world-class artworks.

Mr Clarence Ling, Under-Secretary of Home Affairs and Youth Affairs (third from left) and Mr Kenneth Fok JP, Member of the National Committee of the Chinese People’s Political Consultative Conference (CPPCC) and Member of the Legislative Council (D. AA) the second on the right) were invited to be honored guests to conduct the ceremony. Three representatives on behalf of the co-organizers presented certificates of appreciation to both.

K11 MUSEA fully supports the meaningful “Go Art-Tech Leadership Program 2022” which consists of a series of art and cultural experience activities for the participants. In “K11 MUSEA ART KARNIVAL Art Tours”, guided by professional docents, participants will visit amazing works of art from around the world to enrich their knowledge of concepts and creation of artworks. The participants create one and onlyy NFTs Learn more about this global hot trend during the “ART TECH plus creative workshop” with the instructor’s guide and learn how to paint and draw with electronic tools in the “Digital Art Creative Workshop”.

The opening ceremony of “Go Art-Tech Leadership Program 2022” and K11 MUSEA ART KARNIVAL 2022 was held today after the first day in which 60 students were present with their parents. Mr. Clarence Leung, Deputy Secretary General of Home Affairs and Youth Affairs, and Kenneth Fok JP, Member of the National Committee of the Chinese People’s Political Consultative Conference and Member of the Legislative Council, were invited to the ceremony. Honored guests to preside over the ceremony. Mrs. Tiffany LamGeneral Manager, Marketing, Innovation Department, K11 MUSEA, Ms. Daphne Kun, Chairman of Origin Charity and Mr. Aska Yung, Chairman of HKMMDA jointly presented the certificate of appreciation on behalf of the organizers. Participating organizations. Students who joined the program on the first day also received a certificate of participation at the forum as an incentive. After the ceremony Mr. Clarence Ling and mr. Kenneth Folk He mingled with the participants to admire the works of art and interacted with them.

“I thank all the organizers for organizing such a meaningful program. I hope that in the future there will be more platforms that will allow young people to develop different interests and have different development,” he said. Clarence LingHome and Youth Affairs Principal Secretary.

“We truly believe that the key to building a sustainable future for Hong Kong is to provide more learning opportunities for the younger generation. We also believe that ART KARNIVAL will become one of the East-meets-West international cultural exchange platforms. Role hong kong in our national development,” said Mrs. Tiffany LamGeneral Manager, Marketing, Creative Department, K11 MUSEA.

Non-profit organizations and community stakeholders are invited to join the “Go Art-Tech Leadership Program 2022”, i.e. Youth Guardian Foundation, Sham Shui Po District Hong Kong Youth Development Association Branch, Kwai Tsing District of Hong Kong Association. Office of Youth Development and Shum Shui Po District Councilor Ms Lau Pui Yuk. In order to benefit the most disadvantaged youth, the organizers actively engage with other stakeholders in the society. ART KARNIVAL, which was held for the first time last year at K11 MUSEA, aims to promote art by showcasing world-class artworks. will return hong kong K11 MUSEA from July 29th to September 11th with amazing artworks by famous international and domestic artists, including master artist from Japan. Chiharu Shiotaa contemporary Chinese artist Zhang EnliThe late “Father of Conceptual Art”, John Baldessariand a famous local sculptor Adrian Wong. The public can register for the free ART KARNIVAL tour at K11 MUSEA’s official website (URL: https://www.k11musea.com/happenings/art- Carnival-tour-July-September/) to understand and understand works of art in depth.

At the end of the opening ceremony, the invitees and participants took a group photo.

At the end of the opening ceremony, the invitees and participants took a group photo.

For hi-res images, please download from the link below:
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About the K11 team

K11 Group is a unique concept brand that combines culture and business, maintaining an ecosystem that caters to all aspects of life. In the year It was established in 2008 by a famous entrepreneur Adrian Cheng, the group encourages a deeper look at the connections between innovation, culture and creativity. Through the K11 Group, Cheng’s goal is to enrich the daily lives of the next generation of consumers and create a new global identity for China’s millennials, as well as develop opportunities for communities to thrive, connect, work and shop.

The K11 team is based in Hong Kong SAR and operates in Great China and investments Europe and the US. In the year By 2026, K11 Group will have a footprint of 38 projects (GFA 2.80 million square meters) in 10 cities. Great China. In addition to the original K11 MUSEA, 11 SKIES and K11 Art Malls, the group also operates K11 ATELIER, K11 ARTUS and K11 Select. In addition, it develops cultural richness hong kong The non-profit K11 Art Foundation and the K11 Craft & Guild Foundation along with educational platforms such as the K11 KULTURE ACADEMY and the K11 Future Taskforce.

About K11 Museum

K11 Group is a unique concept brand that combines culture and business, maintaining an ecosystem that caters to all aspects of life. In the year It was established in 2008 by a famous entrepreneur Adrian Cheng, the group encourages a deeper look at the connections between innovation, culture and creativity. Through the K11 Group, Cheng’s goal is to enrich the daily lives of the next generation of consumers and create a new global identity for China’s millennials, as well as develop opportunities for communities to thrive, connect, work and shop.

The K11 team is based in Hong Kong SAR and operates in Great China and investments Europe and the US. In the year By 2026, K11 Group will have a footprint of 38 projects (GFA 2.80 million square meters) in 10 cities. Great China. In addition to the original K11 MUSEA, 11 SKIES and K11 Art Malls, the group also operates K11 ATELIER, K11 ARTUS and K11 Select. In addition, it develops cultural richness hong kong The non-profit K11 Art Foundation and the K11 Craft & Guild Foundation along with educational platforms such as the K11 KULTURE ACADEMY and the K11 Future Taskforce.

About the origin of the charity

[Origin] It signifies the birth and beginning of all life and things. We define our service by caring for everyone from all walks of life and putting our faith into practice.

In the year In 2008, like-minded young people formed the Origin Charity Foundation under the influence of the 512 Sichuan earthquake. “Giving help to the needy” and “contributing to the development of the country” concept.

Since the establishment of the original charity, we have continuously carried out charity work, including building schools and health care centers in impoverished areas. ChinaAlso organizing volunteer education, tours, scholarship programs and providing financial support to needy students.

The foundation cares deeply for the development of young children and adolescents. We actively collaborate with various organizations to expose youngsters to various fields to create an imaginative future generation. In the meantime, we care for underprivileged local groups through volunteering and delivering care packages. hong kong with positive energy.

About the Hong Kong Multimedia Design Association (HKMMDA)

The Hong Kong Multimedia Design Association (HKMMDA) is a platform that aims to foster the growth of the multimedia design industry and connect young design enthusiasts with mentoring and expanding experience.

We are a team of industrial media specialists from all sectors who are looking forward to our next generation of growth and contribution to Hong Kong’s multimedia industry. And, we believe that we can share our experience and knowledge with other peoples in a sustainable and sustainable way, creating a better community for our designers.

Nowadays with the rapid development of digital media and technology, multimedia design becomes a key role of communication in the digital world. Combining visual computing, music composition, sound design, photographic imaging and motion graphics with creative design, all media combine to entertain audiences and benefit society, both in business and in the arts. Therefore, we strongly believe that supporting and mentoring our next generation to re-engage the industry is a priority for the development of Hong Kong’s multimedia environment.

Media inquiries

K11 Team Jenny So
Phone: (852) 3892 3634 / 5723 1836
Email: jeannieso@k11.com

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