- ClubUp added 25 new partner courses in 2022.
- Tron works with 665 courses around the world
Sports entertainment and management firm Tron has acquired golf technology startup ClubUp, whose platform provides matchmaking and management services to players and caddies.
ClubUp was founded in 2016 and has more than 65 partner clubs using its technology, including Shinnecock Hills Golf Club and Los Angeles Country Club, as well as 8,000 independent contractors.
Its platform manages the placement, scheduling and payment of caddy services and feeds data from each round into partner club systems. This enhances the player experience and provides clubs with valuable information to improve their performance.
Tron, which operates 665 golf courses worldwide, said the acquisition was part of a broader digitization of its service portfolio and plans to incorporate ClubApp technology into its offering to partner clubs.
“We are proud and excited to bring ClubApp to the Troon family of brands and services for the industry,” said Tim Shantz, Troon CEO. “ClubUp’s technology is second to none, with smart, hardworking and dedicated leaders who continue to push the product, the business and ClubUp’s customers forward.”
“The team at ClubUp is thrilled to be part of Troon,” said Matthew Rose, Founder and CEO of ClubUp. “We are committed to providing a world-class platform to provide caddy services to over 8,000 independent contractors using ClubPup.
“Our business model and operations remain unchanged. The support and investment from Troon will allow us to add even more value to our customers. The time was right to acquire ClubUp and Troon was the ideal partner to help us take the next step as a leading golf technology company.”
