Unito, a platform for managing SaaS applications, raises $20M • TechCrunch.


Unito, a startup that provides services for bringing together various software-as-a-service (SaaS) platforms — such as Jira and Trello — today announced it has raised $20 million in Series B funding led by CDPQ’s Equity 253 fund, with participation. from Rainfall Ventures, Investissement Québec, Bessemer Venture Partners, Tom Williams and Mistral Venture Partners. The new cash brings the company’s total to $33 million, and CEO Mark Bosher said work is underway to increase product development and Unite’s headcount from 65 people to 70 by the end of the year.

SaaS tool usage is increasing, corporate teams now use an average of 40 to 60 tools; A 2019 report from Blissfully found companies were spending around $343,000 per year on SaaS. But while SaaS applications are the lifeblood of organizations, they can often be redundant. In the year According to a 2021 survey by enterprise architecture startup LeanIX, businesses lack common standards for SaaS management responsibilities.

To discover a solution – or invent a new one – Bosher and Eric Warren joined the Montreal Founders Institute program in 2015. System scoreboard technology and efficiency.

Bosher and Warren founded Unito in late 2015 that same year. Instead of building a new project management or collaboration platform, the two co-founders have created two-way integrations with automatic synchronization between existing SaaS tools.

“The proliferation of online tools is causing as many headaches as it is solving,” Bosher told TechCrunch in an email interview. “[T]Built-in OLs can hinder collaboration, virtual data silos… There are more SaaS tools than ever before and remote work is forcing companies to embrace these digital solutions, leading to fragmentation and less control over devices as people work from anywhere. on any device.”

Unito tries to bridge this divide — supported apps include GitLab, HubSpot, Google Sheets, ClickUp, Salesforce, and Wrike. Users can map how to use other users, lists, custom fields, and various connected devices.

Bosher argues that Unito can even save companies money by reducing seating requirements and “streamlining” software licensing. “Two-way synchronization means that developers can stay in their software development tools and business teams in their project management tools – no duplication to allow collaboration,” he said. “Eliminating hours of manual recording and pasting and always having the right information in your devices is key to efficient, high-speed teams.”

True or not, many vendors claim to achieve this with their own tools for SaaS application management. Beamy recently raised $9 million to further develop its platform for accessing and managing SaaS applications. Tori, which is backed by venture capital, aims to bring businesses together around the cloud applications they use so they can access all the applications they have – and take immediate action on those most relevant to return on investment.

Those are just the tip of the SaaS management iceberg – check out BetterCloud, Lumos and Paragon for other examples. But Bosher believes there is breathing space in the still-growing market. It points to findings from Gartner, which show that 50% of organizations using multiple SaaS applications use a SaaS management platform to orchestrate the orchestration and use of these applications – an increase of less than 20% by 2021.

Unito’s competitors include software-as-a-service players like Zapier and CopyCat, thousands of easy-to-use but shallow one-way links, and integration platform-as-a-service players like Workato and Tray.io, which offer deep one-way integrations but difficult-to-use and professional services. and/or developers need for implementation,” said Bosher, explaining the benefits of Unito’s two-way synchronization technology. “Unito’s two-way sync provides users with the most recent data from any work application and shares it in real-time based on user-defined custom fields and rules.”

Boscher says Unito has more than 50,000 users in 7,000 companies, including Atlassian, Corpay, Teamwork, Cincinnati Reds and Reich, in the IT domains of workflows, project management, sales, spreadsheets and software development. This year alone, Unito’s revenue from monthly subscriptions has doubled in six months, he said. And while Bosher didn’t disclose revenue, he indicated Unito is still hiring.

Bosher said, “After two failed startups in the past, Unito’s founders are slowly hiring and raising the bar…. “Unito aims to be a universal translator for enterprises, enabling any team or department to gain deep integration with IT control at the management and security levels.”



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