In today’s rapidly changing world, small business owners must constantly adapt their marketing strategies to stay competitive. One powerful tool that is very effective is video marketing.
I’ve seen amazing results using video marketing, and I’ve been encouraging more small businesses to give it a try (for example, listen to my 2022 podcast, Deleting TikTok). If you haven’t embraced this trend, now is the perfect time to start.
In this article, I’ll explore 12 compelling reasons why your small business should use video marketing. And stay tuned all month long as I delve deeper into this topic in future blog posts!
12 reasons to use video marketing
There are countless reasons why small businesses use video marketing, and I’ve compiled some of my favorites below. By incorporating these strategies, you can unlock the power of video marketing to help your business thrive in the digital age. Let’s dive into the top 12 reasons to use video marketing in your small business!
1. Demand for video is increasing.
Video consumption continues to grow, with people watching more videos online than ever before. according to StatisticsMore than 3 billion Internet users will upload or download videos at least once a month by 2022. The growing demand for video content means that small businesses must adapt and incorporate videos into their marketing strategies. By doing so, they can better engage with their audience, provide dynamic content, and stay ahead of the competition.
2. Video attracts attention and new customers.
In a world full of information, capturing the attention of an audience can be challenging. Video is a great way to grab their attention and make a lasting impression. High-quality, engaging videos can increase interest, encourage social media sharing, and attract new customers to your business. 93% of market halls In a video posted on social media, they claim to have landed a new client.
3. Video encourages social sharing.
Social media platforms like Facebook, Instagram, and Twitter have become important channels for small businesses. According to Marketing Splash, video content on social media generates. 1200% more shares If you combine text and image content. By creating engaging video content, you can use the power of social media to expand your audience and find new customers.
4. Video increases conversions and sales.
Video content is not only engaging but also highly effective in driving conversions and sales. In the year From Wyzowl Research in 2021, 78 percent of marketers They feel that videos directly increase sales for their business. By incorporating video into your marketing strategy, you can give potential customers a better understanding of your product or service, which increases the likelihood of making a purchase.
5. Video is great for educating viewers.
The video is suitable for explaining complex concepts or showing product features, and 96% of people Rely on videos to learn about products and services. By educating your audience with video, you can position your brand as an expert in your field and help them make informed decisions.
6. Video builds trust.
Trust is essential to developing long-term relationships with your customers. High-quality, authentic video content helps build credibility and trust with your audience, increasing brand loyalty and customer retention. 57% of consumers Say that videos give you more confidence to buy online, showing the importance of using video content to build trust.
7. Video attracts mobile users.
About 90% of users Use their mobile device to watch video content. Optimizing your marketing efforts for mobile viewing is critical to mobile internet usage surpassing desktop usage. Video is easily used on smartphones and tablets, making it an attractive option for reaching customers on the go.
8. Video helps SEO.
Search engines love video content because it represents a high-quality and engaging user experience. 86% of video marketers Say it helped boost website traffic. in addition to, They say 80% That video increased the dwell time on their website. By incorporating video into your website and marketing strategy, you can improve your search engine rankings, making it easier for potential customers to find your business online.
9. Video brings high ROI.
Although creating high-quality video content can be an investment, it usually comes at a cost. According to Animoto’s research, 88% of traders They are satisfied with their return on investment (ROI) from their video marketing efforts on social media. By incorporating video into your marketing strategy, you can maximize your ROI and achieve better results than relying solely on traditional marketing methods.
10. Video engages buyers.
Video is a great tool for engaging customers in the buyer’s journey. From raising awareness to driving conversions, video can drive purchase prospects. According to research 90% of users They claim that product videos are helpful in the decision-making process, demonstrating the power of video in engaging and persuading customers.
11. Videos help you reach a younger audience (millennials, Gen Z).
Younger generations have grown up with technology and are more likely to consume video content. Incorporating video into your marketing strategy will appeal to millennials and Gen Z, increasing brand loyalty and future growth. Ten past nine US consumers between the ages of 12 and 44 are digital viewers, and 97.8% of internet users between the ages of 18-24 consider themselves digital video viewers.
12. Video will help you tell your story.
Every business has a unique story, and video is a great medium to share it. By using video to communicate your brand values, mission and personality, you can create an emotional connection with your audience and foster long-term customer relationships. 84% of people By watching a brand’s video, they were convinced to buy a product or service, which demonstrates the storytelling potential of video content.
Stay tuned for more about video marketing for small businesses
In conclusion, using video marketing in your small business has many benefits. From generating demand and attracting new customers to engaging buyers and reaching younger audiences, video marketing can greatly enhance your marketing efforts. As I continue to explore the power of video marketing throughout the month, I hope you are inspired to embrace this versatile and engaging medium to grow and grow your small business. Stay tuned for more valuable insights and tips in my upcoming blog posts. And if you can’t wait and want to learn more about video and other social selling techniques, come back now and join us online Social Media Marketing Course!