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TechCrunch’s Top 3
- Double “ring” ceremonyThe relationship between Amazon and Irobot went to the next level today when the couple announced their engagement Brian Reports. A robot vacuum map now takes on a whole new meaning for your home.
- Double the layoff: Natasha M He noticed a trend among startup layoffs — certain companies making multiple announcements in a row — and got to work. She outlines what this means and why it’s troubling.
- Double the funPair-ups are happening in the streaming world. Fans of HBO Max and Discovery+ can cheer for the integration of these services sometime next year. Ivan He wrote.
Startups and VCs
- Stimulation of demand for electricity.: Beacon Power secures new capital to improve electricity supply in sub-Saharan African cities; take up He wrote.
- Fix itInternet privacy company DuckDuckGo and Microsoft are now on friendly terms following a policy change involving third-party Microsoft tracking scripts. Natasha L Reports.
- Billion dollar chapterGo to TechCrunch+; Alex Databricks News examines reaching $1 billion a year and what it means for valuations.
- Magnetic attractionXeno Astronautics has launched a new round of capital to use its technology to propel spacecraft using electromagnets. Arya He wrote.
- It’s getting personal.Kenya’s move to protect personal data will have some start-up implications. Annie It lists what they can be.
- More out-of-this-world actionLiveEO took some new funding to further develop its big data approach to making better use of raw geospatial data captured by satellites. Ingrid Reports.
How to conduct growth marketing during a recession
Image Credits: Mihaela Rosu/Getty Images
Last month, US Treasury Secretary Janet Yellen said the economy was “in a period of transition”.
Today we learned that the US added 528,000 new jobs last month and that the unemployment rate fell to 3.5%, but for many people in technology this is a difference that does not matter: according to layoffs.fyi, 467 startups let go. 64,518 workers by 2022.
Marketing can’t cure everything that ails a company, but it’s the easiest channel to drive iterative changes that produce quick results.
In his latest TechCrunch+ column, Jonathan Martinez says it’s time to “re-forecast, re-prioritize and refine” to drive key growth metrics like ARPU and LTV.
Using several examples, he shares a few ways companies can plan for revenue over short time frames.
“If there are new channels and major tests in the picture, it might be good to hide those when the markets recover,” he advises.
(TechCrunch+ is our membership program, which helps founders and startup teams get ahead. You can register here..)
Big Tech Inc.
- Elon Musk with Twitter, episode 1,254: Twitter has gotten a little tricky, he says. Ivan, in response to Elon Musk’s response. It wouldn’t be fair for me to list them all – it’s best to just take it all in yourself. Speaking of Twitter, Zach The social media giant has reportedly fixed a nasty little security bug.
- A seat at the tableSince India does not want to withdraw from merger and acquisition agreements, it has developed some antitrust proposals to bring the country at par with other regions. Manish He wrote.
- We are all “excellent”.: Well, less than a hundred anyway. That’s what many influencers are doing with Meta’s new live streaming platform, Super. Aisha Reports.
- A smile: Rebecca He discusses five takeaways from Tesla’s Cyber Roundup, also known as the annual shareholder meeting. Unfortunately, some attendees got blisters on their boots.
