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Search for points online
Many brands now sell excess stock through their digital outlets. For example, Rixo, famous for its patterned dresses, has an archive section on its site where you can shop last season’s styles for up to 50% off.
Outnet sells previous season styles that haven’t been sold on Net-a-Porter, and is where Guardian fashion and lifestyle editor Morwenna Ferrier says you can find designer clothes for “an absolute steal”. She says: “Victoria Beckham’s declining earnings mean a lot of it ends up there. I got a lovely blue silk shirt for a fifth of the RRP [recommended retail price].”
High street shoe brands Schuh and Office sell deeply discounted bottom-of-the-line, display or slightly scuffed shoes, including children’s school shoes, on the Schuh Imperfects and Offcuts by Office pages.
Bookmark the items you like, then wait for them to go on sale
“I always buy a designer winter coat at the summer sales,” says Monikh Dale, a designer and founder of Monikh.com.
“I note it when it comes out, and if possible I will ‘favorite’ the item online or within the shopping page. Two seasons later, when the sales start, I hope it will be waiting for me with at least 50% off. It’s a gamble if you really want it, because it doesn’t always happen, but when it does, it feels great.”
You can use a price tracker app, while Google Shopping lets you monitor price drops.
If you need something more urgent, at least leave it in your online cart overnight. You will often find that you have been emailed by the brand offering you a discount code to complete your purchase.
Sign up for retailer newsletters
You’ll have to be willing to pay more than the regular marketing emails you’ll receive, but subscribers are usually notified of a brand’s sales, often 24 hours in advance, meaning you get the first discounts. for the best and biggest discounts. choice of sizes.
You’ll almost always get a sign-up discount bonus – maybe 10% or 15% – on your first purchase.
Look for second hand first
If you have a specific item in mind, always see if you can buy it second-hand before paying full or sale price.
For online fashion, Ferrier says it’s a good idea to start with eBay and Vestiaire Collective.
“Some brands sell more on eBay, and vice versa. Slightly older and higher-priced labels, such as Toast, Cos or Arket, cost less at Vestiaire because people are after luxury for the latter. You can get designer bargains for less on eBay.”
A tip for getting the best deals: look over the weekend, when cranky sellers list things on Sunday evening. Check for spelling mistakes. “I once got something wonderful from Paul Smith on eBay because someone had misspelled his name,” says Ferrier.
“Try not to buy from abroad as they charge a lot of fees plus it’s harder to spot a fake and if you’re a beginner start with Vestiaire as they do the verification for you.
“I also go to the fancy shops – Liberty, Selfridges – note the new or lesser known concessions and then search on eBay. I just got a dress from Farm Rio for £30. It was probably £300 new.”
Shop the clothes of your favorite designers or influencers
Many gifted designers and fashion influencers sell their barely worn clothing online. You can even get your hands on Harry Styles’ archive pieces as his designer, Harry Lambert, said he’s listing them on Depop.
Alex Stedman of Frugality recycles her old clothes on eBay for charity – mostly items that no longer fit her after giving birth.
“It’s worth finding out if your favorite influencers offer something similar. There are so many great second hand shopping sites these days [such as] Vinted and Depop, and I love shopping in more stylish stores like Shelter in King’s Cross and Crisis in Finsbury Park, London.
“I also love the thrill of car boot sales – the prices are much lower than in vintage and charity shops, and it’s a real social occasion. They don’t all start at five in the morning. My favourite, the Battersea Boot, is a fashion and home goldmine.”
Rent for special occasions
If you’re looking for something special for a big event, wedding or work presentation, you’ll save a lot by renting and usually wear something you can’t normally afford. Stedman says: “You can also ‘follow’ and ‘like’ renters whose style and size are similar to yours, which helps if you’re unsure of how the item might look or fit.”
Try sites such as Hurr, My Wardrobe HQ and By Rotation.
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