Africa has emerged as one of the fastest growing regions in the global mobile and application market. This is confirmed by a survey conducted by GSMA Mobile Economy. In the year It states that by 2025, 615m people in sub-Saharan Africa will have mobile access, equivalent to 50% of the region’s population, and that $155 billion (approximately R2.5tn) of economic value added will be generated by mobile technologies and services. 2025.
Leading global technology companies such as ShareIt Group are also expanding into the African market to unlock the potential of the industry. ShareIt allows its users to share files without internet data at high speed and get seamless digital content in the highest quality possible. It has also grown exponentially to become the right choice for brands to reach their target audience. In the near future AppsFlyer Performance Report (14th Edition) In the year Released in 2022, ShareIt is ranked as the No.4 media source globally in terms of volume and power ratings in non-gaming categories in the IAP Index.
The ShareIt Group has achieved significant business growth globally in the 2021/2022 financial year. The company’s revenue increased by 220% and advertising revenue tripled in the last financial year.
Karam Malhotra, Partner and Global Vice President, ShareIt Group, explains: “Africa has emerged as one of the most exciting markets in terms of increasing digital behavior and embracing new technologies, largely as an Android market. Africa in the year We expect it to improve our average growth by 2022 and become one of the leading regions for our company in the next three years.
Arunabh Madhur, Regional VP and Head of Business EMEA at ShareIt Group mentioned: “In the new financial year, our focus was on technology verticals that include sectors such as e-commerce, fintech, foodtech, video, gaming and edtech. Our aim is to ensure that our strong performance solutions add significant value and growth to our partners in Africa and other parts of the world.
Chanel Hardman, South Africa Director at ShareIt Group, said: “As a next-generation technology company, we continue to strengthen our commitment to providing seamless access to digital content and helping businesses grow. Our team will have a very strong relationship with Perform DM, our media sales partner for Africa, to drive growth for our local partners and the ShareIt brand globally.
AppsFlyer has outlined four key success factors for app growth on the continent in its Africa Mobile Apps Landscape report. These include app marketing, growing user base and driving installs, understanding the customer journey to create high-value in-app actions, and driving customer value by improving the user experience.
In conclusion, the African market has shown a very promising future in the mobile application industry with millions of users and technological advancement. This makes it bright and promising for the ShareIt team to develop and release millions of new opportunities.
