Retailer 7-Eleven is entering the fashion world with the launch of several food-inspired sneaker and apparel collections that customers can shop online.
The collection will be released as part of the retail store’s new project, the Brainfreeze summer season. The collection can be earned by customers who purchase participating products at Stripes, 7-Eleven or Speedway stores through Speedy Rewards, 7Rewards or 7NOW delivery.
Participating products include Big Gulp, Slurpee, Fanta, Reese’s, Red Bull, Doritos, Ruffles and more.
Those interested in winning the prize can go to the stores, buy the products and make 10 entries per day in the sweepstakes to win the prizes.
More about 7-Eleven’s Brainfreeze Season program and fashion rewards
The new fashion collaboration is part of the retail chain’s latest Brainfreeze summer promotion. The promotional project started in May 2022 and will continue until September 6, 2022. During this time, the retailer will continue to launch new products in its price range, which includes concert tickets, return packages, sneakers , clothing, foodstuffs. , and more.
In the latest edition, the retailer has unveiled collaboration products from Red Bull, Fanta, Reese’s, and more. The official press release introduces the program,
“To keep fans feeling hot and cool this Brainfreeze season, 7‑Eleven, Inc. is releasing unexpected and exclusive collaborations with fan-favorite food and beverage brands to take apparel to an ELEVEN.”
The brand further revealed that customers who purchase participating products from the stores mentioned above have a chance to get their hands on clothing and accessories inspired by the foods they love. 7-Eleven Executive Vice President Marissa Jarratt talks about the latest collection,
“Brainfreeze season is a time for us to help our customers quench their thirst for Slurpees…music…and, of course, fashion. We know our customers are always on the cutting edge of culture and style, and are looking for ways to get even closer to the brands they love.”
Products include new sneakers inspired by Dunkaroos, Reese’s and Fanta. Reese’s shoes are made in collaboration with Shoe Surgeon. The shoe silhouette comes with a chunky sole sneaker dressed in shades of brown, black and bright orange. The upper part of the shoe is constructed from suede and mesh materials.
The second offering from the sneaker collaboration includes Slurpee and Fanta. For the sneakers made in collaboration with Slurpee and Fanta, the shoes were designed by the designer of Dank & Co. Jake Dunklefs. The sneaker is emblazoned with Slurpee branding and the graphic includes shapes that mimic water splashes.
The sneaker comes constructed in a low silhouette with splash panels in vibrant shades of blue, yellow, pink and white.
The third sneaker comes in collaboration with Dunkaroos, which comes in the form of a low-top leather pair dressed in shades of blue, yellow, pink and green, plus plenty of colorful dots and 7-Eleven mascot Fred, who is painted. by Tyler Wallach.
In addition to sneakers, the collection also includes a clothing line. The first apparel collection comes in partnership with Red Bull BC One. The clothing line includes baseball caps, sports hoodies and drawstring backpacks in shades of white, blue and red.
Read also
The story continues below
The apparel collection comes adorned with Fred by Red Bull BC One graphics.
The fashion capsules include sneakers, fashion and accessories in collaboration with Flamin’ Hot Cheetos, called the Flamin’ Hot x Braille collection. The collection includes flame printed sneakers, coordinating hats, sweatshirts and a skateboard.
