The Texas Tech women’s basketball players will each receive $25,000 in name, image and likeness deals with the Level 13 agency in Lubbock, Texas.
It is believed to be one of the largest NIL deals in team-wide women’s sports.
Earlier this month, the Matador Club, which sponsors Texas Tech athletics, said it would sign 100 members of the Texas Tech football team to one-year, $25,000 contracts. At the time, the Matador club said similar deals would be forthcoming for the men’s basketball and baseball programs.
Mark McDougall, one of Matador Club’s board members, is one of the two owners of Level 13, a self-funded agency that “understands the relationship between marketing, fundraising and talent management.”
Under Texas law, schools cannot participate in NIL agreements, hence the participation of outside organizations such as the Matador Club and Level 13.
Another Level 13 owner, Kirk Knowles, spoke on the Black Label Radio podcast about the importance of supporting Texas Tech’s female athletes as well as its male athletes with NIL deals.
Texas Tech She won the 1993 NCAA Women’s Basketball Championship behind Hall of Famer Sherrill Swoopes and current Lady Raider coach Krista Gerlich, and has been to the NCAA Tournament 20 times. But the program has struggled in recent years and hasn’t made the NCAA field since 2013.
Texas Tech was 11-18 overall and 4-14 in the Big 12 last season.
“It was a very emotional day to do something for this program,” Knowles said. “No one on the staff or the team had any idea what level we were going to get to. If you could have seen their faces, it would have made it all worth it. I can’t stress enough how many people came out to support the Lady. Raider program.”
Former Texas Tech and current Kansas City Chiefs star quarterback Patrick Mahomes He tweeted a response “Doing it right! #WreckEm” for the NIL deal for the women’s basketball team.