IAB Tech Lab introduces two executives to move the industry forward

The IAB Tech Lab invests in an executive team to manage the tech lab, address challenges and new opportunities in the digital advertising ecosystem.

new york, September 12, 2022 /PRNewswire/ – As the ever-evolving digital advertising landscape embraces new opportunities, it addresses challenges; IAB Tech LabThe international digital advertising technical standards-setting body today announced key promotions Shailey SinghExecutive Vice President, Product and Chief Operating Officer, and Jill WittkopVice President, Production.

“The digital advertising industry is experiencing change and solving challenges at an unprecedented rate, while simultaneously embracing opportunities in new and existing areas of the advertising industry,” he said. Anthony Katsur, CEO, IAB Tech Lab. “As the industry continues to grow, I am honored to recognize the outstanding promotion of these executives. Shailey Singh And Jill WittkopAs we solve problems and expand into new areas, TechLab will continue to lead its mission of driving the industry forward and benefiting all parties of a thriving digital advertising ecosystem.

Operations and management
As our initiatives grow in scope, complexity and importance, as Executive Vice President, Product and Chief Operating Officer, Singh will work closely with Anthony on Tech Lab operations, strategic planning and establish new IAB Tech Lab projects such as personalization. A technology initiative was launched earlier this year and the Advanced TV roadmap was recently launched.

Security and fraud
As the IAB Tech Lab continues to develop standards, Wittkop is expanding her product leadership role on several Tech Lab projects. In addition to overseeing our current supply chain work (eg RTB, ads.txt, ads.cert) and Tech Lab software (Transparency Center, Open Metrics SDK), Witcop will oversee the Tech Lab’s product strategy, workgroup processes, and the industry’s most pressing technical issues at the IAB Tech Lab. teaching on

“As we navigate these rapidly changing waters, it’s important to introduce leaders who are willing to work for TechLab, advocate for the industry, and collaborate on solutions. Having the right people in the right places — especially in these two critical roles — is what’s best for TechLab, our members, and our industry. We are fortunate to have Shayli and Jill at the helm,” Katsur added.

IAB Tech Lab is growing its team and increasing investments in these areas as the industry continues to grow. If you would like to join a thriving team that is leading change in the industry, please see our open positions over here.

About IAB Technology Lab
In the year Founded in 2014, the IAB Technology Lab (TechLab) is a non-profit consortium that engages a global member community to develop foundational technologies and standards that foster growth and trust in the digital media ecosystem. Comprised of digital publishers, ad tech firms, agencies, marketers and other member companies, the IAB Tech Lab focuses on solutions for brand safety and ad fraud. Identity, Data and Consumer Privacy; Advertising practices and measurement; and program effectiveness. The work includes the OpenRTB real-time bidding protocol, the ads.txt anti-fraud specification, an open-scale SDK for viewing and authentication, the VAST video specification, and the privacy-centric address of the Project Rearc initiative. Board members/companies are listed on https://iabtechlab.com/about-the-iab-tech-lab/tech-lab-leadership/. For more information, please visit https://iabtechlab.com.

Source IAB Tech Lab

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