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Companies are shrinking. Budget cuts, but startup CEOs shouldn’t assume they’ll cut costs just because they’ve decided they need it. They should enter with their eyes open.
The realities of performance are very different from simply discounting the performance of the bottom 20%, especially when very limited international operations are involved. The global element is huge, because it affects all technology companies today.
The pandemic has accelerated the development of a global workforce by eliminating geographic boundaries for businesses. Remote work became the norm. This has allowed companies in a variety of industries to fully integrate talent around the world, often at a much lower cost than Silicon Valley.
Hiring international workers and contractors is not a new phenomenon, but with labor shortages in various industries and visa struggles for US-based tech workers, the practice is becoming more common. Customer service is often sent to India; Production to China or Latin America; Maybe the developers are in Europe or Korea.
No one will want to do business with you if your company violates cultural norms by allowing employees to walk away without respecting their needs.
Customers and partners, and the teams to serve them, come from all over the world. And different cultural norms and labor laws make everything from layoffs to day-to-day relationships extremely complicated.
I’ve left two companies with international operations, one in a previous failure, and here are a few things I’ve learned along the way:
Communication is about providing context.
Communication is an important part of running a healthy business, but it is especially important in the current climate. Some states are in a completely different place economically, and there may be little connection in understanding how unstable the US economy is right now.
The business may be booming where the employees are, making it difficult for them to understand things like hiring and budget cuts. Therefore, it is not only the responsibility of a company to inform its employees about the situation, but also to act in accordance with their respective audiences.
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