News of the HausA consumer beverage brand seeking to lower its ABV in booze failed to close a funding round and was being forced to sell, taking many — including this issue — by surprise. Perhaps we should have been less surprised.
Recently tracking the value of public DTC companies has highlighted the fact that their valuations are declining. Shares of consumer footwear brand Allbirds, for example, hit a 52-week high of $32.44 before falling to $4.50 today. DTC consumer eyewear brand Warby Parker, which similarly peaked at $60.30 last year, has retreated to about $13.60 a share today.
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Those failures are not unique. The peloton has taken a near-historic public-market penalty after letting itself out of steam in a raid-filled race, as restaurants and gyms become rarer as restaurants and gyms fade from public consciousness and masks.
