Anheuser-Busch’s Stella Artois brand in partnership with Wizards F Kyle Kuzma and fashion brand POTR by Yoshida & Co. in a new promotional campaign: “Secure The Bag”. The effort features digital content on Stella’s platforms, in-store signage featuring Kuzma at retailers nationwide and a custom, limited edition “Secure The Bag” 25 oz. cans, each with a unique QR code. To kick off the campaign, Stella will launch a nationwide sweepstakes until October 1st at www.mycooler.com/securethebag, prizes for which include a version of POTR’s Flex 2 Way Helmet Bag and a fashion grand prize of $10,000 shopping spree with Kuzma. The personalized Secure The Bag cans will be hitting retailers this month (Stella Artois).
Effort features digital content, in-store signage featuring Kuzma and limited edition “Secure The Bag” 25 oz. tinStella Artois
