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“I have to manage the day-to-day operations,” said Kattab, CEO of Precision MD in Elk Grove, Calif. “It takes a lot of time and effort to manage effectively…I focus on the patients and the staff and think about how I can make the practice better. “
Doing business better means keeping up with business trends. Here are the 15 trends Katab says companies should watch in 2022.
1. Personalization in customer service
Customers today expect to have a personal relationship with the brands they frequent. The expectation is for businesses large and small to understand the customer’s interactions, preferences, questions and needs. Being able to get information about customers and respond accordingly makes the customer service experience more positive for those who call, email or interact in person.
2. Minimum wage increase
In January 2022, the federal minimum wage for government contractors increased to $15 an hour. Many states have passed new minimum wage laws by 2022. These changes will affect millions of businesses and workers and shape the recruitment and retention of workers across sectors.
3. Economic instability continues.
After two challenging years with the pandemic and financial instability, 2022 was a volatile year. High inflation, supply chain challenges, global conflict and midterm elections create uncertainty for small businesses. Mahmoud Kattab, owner of an Elk Grove business, encourages persistence in the face of uncertainty. “Go. Most people give up on things that are important to them because they don’t get immediate immediate results. If they keep pushing forward, they will eventually see the fruits of their labor,” he said recently.
4. People-first approach
The Covid-19 pandemic has caused people to reassess their priorities and values. In order to stand out and make sure your business gets noticed, you need to make sure that you offer more value to people. This includes not only customers but also employees. Making sure your workplace has the right staff – and support for staff and customers – goes a long way.
5. Marketing automation
Marketing today is increasingly based on automated processes. Email, text messages, and call sequences can be queued for processing with minimal human interaction. In addition, tools help to monitor, track and evaluate the success of marketing campaigns and provide specific services to audiences and customers.
6. E-commerce continues to grow
As people increasingly work and stay at home, the popularity of e-commerce will continue. Traditional brick-and-mortar businesses and even small businesses that don’t typically have an e-commerce component are considering the possibilities. E-commerce provides a new revenue stream to compensate for changes in other profit centers.
7. Network power
Small business owners see a growing need for networking. Networking helps you get referrals and gain a presence in your community. Additionally, networking can help you identify partners and clients to fuel growth.
8. Using digital and cloud
In the year Among the key 2021 business trends that will continue into 2022 (and beyond) is growing digital technology and cloud computing. Businesses see the value of using cloud technologies to store data, applications and systems. In an increasingly remote or hybrid work environment, it’s important to have access to information wherever you are. Digital tools, from artificial intelligence to machine learning, help businesses reach and engage customers more deeply. Mahmoud Katab sees the importance of technology to drive the business forward and employees need to be proficient in that area. “They have to have some education and the ability to work with technology,” he says. “We use a lot of technology in the office, not just computers… there’s a lot of learning. [to do]He said.
9. New payment expectations
While crypto 2022 is dynamic, it is still becoming a more standardized payment method. Additionally, businesses are increasingly accepting digital payments, using chips and wireless readers. Small businesses that offer a variety of payment options will be more attractive to customers.
10. Building a community with customers
More and more, small businesses are using technology to create communities between their customers and prospects. Online webinars, lectures, information sessions, product discussions, and discussion boards foster a sense of ownership. Online communities are a great way to nurture relationships, strengthen brand loyalty, and get referrals and positive reviews.
11. Video cost
YouTube is the second largest search engine on the Internet. Video information is a popular way to convey ideas, share information and entertain. Video usage continues to grow in 2022 with the rise in popularity of platforms such as Instagram – which offers Reels – and TikTok. Small businesses need to find creative ways to incorporate video into their business operations.
12. Change in OSHA enforcement
After two years of lax oversight, the federal Occupational Safety and Hazard Management Administration can make up for lost time. That means small businesses must prepare for increased workplace scrutiny, including inspections and regulatory enforcement.
13. Demand for Covid policies
As the threat of Covid-19 continues, with variations and waves constantly emerging, small businesses must prepare. Companies need clear guidelines on vaccination requirements, social distancing, mask mandates, and other laws that prevent the spread of disease and keep employees safe.
14. Increasing the use of freelancers
The gig economy is alive and well in 2022. Small businesses can rely on their freelancers rather than full-time employees to take advantage of their growing talent pool. Although not every business caters to freelancers, an increasing number of those who do can take advantage of freelancing.
15. Diversity and equity are increasingly important
Small businesses should evaluate their commitment to diversity and equity initiatives. Are they committed to hiring and developing a diverse workforce? Are they engaged in their community around these issues? Do their mission and value statements reflect commitment?
For Mahmoud Kattab, positivity is the key to success.
“My advice is to always be positive, focus on your goal and don’t let negative things distract you or discourage you from your main goal,” he said.
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