The last two years of the pandemic were not particularly focused on flights or fashion events.
However, given how well the tourism and fashion industries are currently doing in the Philippines and how they are contributing to the country’s economic recovery, these have become resurgent passions.
Asia Pacific Fashion Week (APFW), which was postponed for two years due to the pandemic, will finally take place in the US in August 2022 at a time when international travel between the Philippines and the US has experienced a spectacular recovery and it is sometime. back to pre-pandemic levels.
In its first year, APFW is honoring Filipino designers. Eight young and talented Filipino designers from Europe, the United States and the Philippines are showcasing their work at APFW, which will kick off at the iconic Hollywood Roosevelt Hotel on August 6, 2022, as part of the event’s objective to support and designers of fashion to come.
Los Angeles, where PAL flies twice daily from Manila, will serve as the “home” city for APFW in 2022 due to its growing importance in the global fashion industry.
Many fashion experts agree that Los Angeles is the place to be, with a steady stream of top designers settling there. After London, Milan, Paris and NYC, LA is now considered the “fifth fashion capital” of the world.
After its LA debut, APFW hosts a second fashion show the weekend of August 13 at the Decades Event Center in Las Vegas. Then on August 20, 2022, APFW travels to New Jersey, where it will be one of the special supporting shows of Fiesta in America 2022, one of the largest and most enduring annual Filipino celebrations on the US East Coast.
As an ambassador of uniquely Filipino style travel, Philippine Airlines has honored the creativity of local clothing designers since its inception – similar to APFW’s advocacy. There was, in fact, a time when PAL had its flight attendants wear uniforms with a touch of Filipino culture to create the Filipino national identity.
“Giving space to Filipino fashion talent in the global arena is an idea whose time has come. And the timing of our partnership with Philippine Airlines is perfect,” said Roger Oriel, CEO of Asian Journal Multimedia Group (APFW’s media partner) and founder of APFW.
Filipino designers who will be featured at APFW will fly in from different countries: Lionell Christian Lanuzo (from Milan), Jil&Jug Couture by Jugger Onate and Jil Lasaca (from London and Dallas), Alma Tomenio (from Las Vegas) and fashion accessories RACS by Racso and Wenelie Jugarap (from Brussels and Los Angeles).
Philippine-based designers showcasing their work at APFW are Toshimi Pacumbala, Angelo Dominic, Jian Lasala and Dave Ocampo. For tickets and inquiries: asiapacificfw@gmail.com
