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NEW YORK–(BUSINESS WIRE)–New York Curvy Week (CFW; September 10-18) fans are in for a real treat! The gathering of plus-size fashionistas whose love of fashion is only surpassed by their confidence will get a sneak peek at June+Vie™, an exciting new brand from OneStopPlus® (OSP), the event’s title sponsor. Introducing a burst of youthful energy to one of the world’s largest online marketplaces for plus-size fashion, June+Vie adds a younger vibe to the retailer’s lineup of venerable plus-size brands known for comfort , adaptability and smart, versatile styling.
Aimed at women with a youthful attitude and style, the brand name comes from the Roman goddess “Juno”, the protector of women, and “vie”, the French word for “life”. June+Vie introduces a vibrant, new era in the OSP family, with an aesthetic that conveys confidence and exudes joy. Styles are feminine and modern, including statement party dresses with shimmering motifs and stretchy velors in rich hues that show a bit more leg with eye-catching side slits. Fall must-haves include soft leather styles, including a peplum moto jacket and sleek leggings that offer work/play versatility, and dramatic textured plush maxi coats for fashionable warmth on cool days. The lifestyle collection also features an abundance of sweaters, from luxe open styles to duster-length cardigans in bold hues and seasonally relevant prints. Uber-feminine style and distinctive design details round out the collection, with figure-celebrating flowy dresses and blouses boasting lace accents and a variety of playful sleeve styles, as well as flattering fabrics that add an element of glam, from elegant sheer treatments to to the contouring of the knitted curve.
June+Vie Brand Manager Julie Watson says June+Vie is rooted in a current, yet accessible, expression of fashion and trend. “We created the brand to serve as a love letter to style-focused, self-confident women who refuse to define themselves by numbers, be it age or size. Bringing June+Vie’s vision to life has been a joy for all of us and we look forward to its debut at CFW,” says Watson.
“Curvy Fashion Week is the best place to introduce a new fashion brand that fits the style of a youthful, fashion-focused customer,” says Bill Bass, CMO of OneStopPlus and the family of fashion, beauty websites and the famous house FULLBEAUTY Brands. “We are thrilled to have the opportunity to present June+Vie’s first look to such an empowered group of women.” According to Bass, OSP gained the opportunity to share its size inclusion expertise with a new, fearless generation of plus-size women by providing stewardship to new voices, from emerging designers and aspiring models to influencers. plus size and content creators, in an industry that continues to grow by leaps and bounds.
OSP Head of Design and Style Zahir Babvani will produce the event’s final runway show, giving live and broadcast audiences a first look at the 100-piece June+Vie fall/festive collection making its debut on September 19 at OneStopPlus.com, JuneandVie.com and CurveWear.com, the company’s new shopping platform dedicated to younger plus-size women. Babvani will also share his innovative Made to Flatter approach to styling curvy women in the Internet age in an in-depth Fireside Chat panel discussion.
“We are thrilled to be sharing the stage with so many talented designers and can’t wait to see the stunning plus size Curvy Fashion Week models flaunt their curves in our brand new June+Vie collection,” says Babvani. “The opportunity to showcase so many of our other brands that are leaders and pioneers in inclusive plus size fashion and a key element of our size inclusion mission is the icing on the cake!”
About OneStopPlus
A leader in plus sizes and a pioneer in inclusive plus-size fashions, OneStopPlus.com (OSP) is part of the FULLBEAUTY Brands family of premiere fashion websites for plus-size women and big and tall men. One of the world’s largest online marketplaces for plus-size women, OSP offers a multi-brand approach, serving several price points and multiple styles, including the largest array of plus sizes on the market. OneStopPlus.com features top designs in American and European plus size fashion, including Woman Within®, Roaman’s®, Catherines®, Jessica London®, Ellos®, Active For All®, Shoes For All®, Swimwear For All® , Intimates For All®, King Size® and FullBeauty Outlet®, collectively offering more than 100 individual brands. June+Vie™ is the latest in a series of brand launches in 2022, including Liz&Me™ by Catherines, Curvy by Catherines™ and Soft Focus™ by Woman Within. FULLBEAUTY Brands launched CurveWear.com, a new platform for younger plus-size women, in September 2022. The retailer also offers home decor through its Brylane Home® brand.
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