Sample deck: MiO Marketplace’s $550K deck


Welcome to us 40th pitch tearing up the deck! Goodness, time flies.

There were three angel rounds among the 40, so today, we’re announcing an angel for MiO Marketplace, a platform for media publishers and buyers. The company raised $550,000 at a pre-funding valuation of $3.6 million.

A breakdown of the pitch deck to date. Image Credits: TechCrunch / Haje Kamps


We’re looking for more unique pitches to break down, so if you’d like to submit your own, here’s how to do that.


Slides on this floor

MiO Marketplace The drum goes hard and keeps going. The deck didn’t include all the essential bits, but I wish the company had done a few things differently, but we’ll get there. For now, here are the 16 slides that make up the angel deck.

  1. Cover slide
  2. History Slide (“The Evolution of Online Marketplaces”)
  3. Vision and mission slide
  4. Problem slide
  5. The solution slider
  6. Lucky slider
  7. Market size slide
  8. Competition Slide (“B2B SaaS for Media Buyers/Sellers”)
  9. Value Proposition Slide 1 (“Attributes for Buyers”)
  10. Value Proposition Slide 2 (“Seller’s Knowledge”)
  11. Business Model Slide (titled “Go to Market”)
  12. Drag slide
  13. Financial Slide (labeled “Projects”)
  14. GroupSlide(“Founder”)
  15. Slide of the board of directors
  16. Contact slide

Three things to love

Mio nails the sound in a few very important parts, which is always a lot of fun. The team’s slide focuses on all the right things, does a good job of explaining the value proposition, and incorporating the company’s mission helps ensure how it views the landscape.

A really promising team slide

[Slide 14] This is how you demonstrate founder-marketing competence. Image Credits: MiO marketplace

In the early stages of a new business, investors don’t have much to go on: not much production yet, not much traction—in fact, not much. So, how do you evaluate a first-rate company? You look at things like big enough market, problem and return opportunities, but most importantly you have to consider whether this is the right team to bring the product to market. On paper, CEO and founder Sean Halter is a good bet. With decades of experience, he seems to have market savvy. Those are all important. So what does the VC do next? A little light diligence to see if what’s on the slide matches.



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