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The bets are. They’re not just on Wall Street anymore—they’re in your group discussions, book clubs, and that awkward mess at the end of class when everyone’s trying to get out the door at the same time.
Community investment clubs aren’t new, but decentralization and a glaring — albeit now hangover — desire to get in on the ground level of a rocket ship has created a new wave of efforts around group investing.
Individualism is out. Collectivism is in fashion.
The game (doesn’t stop)
The meme stock craze of 2021 has highlighted a crucial trend – people want to invest in the trust of the community behind them. It’s hard to assess exactly how many retail investors (regular people) started investing for the first time during the Covid-19 pandemic, but a Schwab study estimated that 15 percent of investors who participated in the market by 2021 would start investing. For the first time in 2020.
Dominating the market requires a different mindset, often a solitary pursuit. But people are social creatures, and making money and investing can be scary.
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