The latest Target Spring Designer Collection celebrates women-owned global designers and features an incredible lineup of products from Agua Bendita, Fe Noel and RHODE. The limited edition collection showcases each designer’s distinct aesthetic and will have you packing your bags for your next getaway! The latest release will be available on Target.com and select Target stores beginning Saturday, April 15. With more than 100 warm-weather garments and accessories, this year’s collection is affordable and comprehensive. Prices in the collection will range from $15-$48 (yes, everything is under $50!) with sizes ranging from XXS-4X. Keep reading to learn more about each designer and see some of my favorite pieces from the collection!
Holy water
Agua Bendita has quickly become one of my favorite warm weather brands! Their beautiful and artistic handmade prints are inspired by the biodiversity and fascinating culture of Latin America. The two female founders, Mariana Hinestroza and Catalina Álvarez, both from Medellín, Colombia first met in college while studying fashion design. The brand began humbly with the duo making handmade swimwear for friends and family and has since evolved into a full-fledged design house producing Ready-to-Wear, Swim and Accessories. Their latest Agua Bendita collection for Target offers swimwear, ready-to-wear (hello matching sets!) and accessories with handcrafted prints and details that celebrate the beauty and nature of their native Colombia.
Holy Water Elections
Fe Noel
Fe Noel was founded by Felisha “Fe” Noel to celebrate her Grenadian heritage. Fe’s vibrant spirit and “make life beautiful” philosophy is immediately apparent in her designs that always feature bold prints and bright colors throughout. The latest Fe Noel collection for Target features swimwear, pants and cover-ups, as well as daring PJ sets and cat-eye sunglasses (which I have eyes for!).
Fe Noel Picks
Rodin
RHODE was founded by lifelong friends Phoebe Vickers and Purna Khatau. Taking inspiration from handmade vintage prints and the concept of feminine joy, RHODE’s signature pieces are no-nonsense, soulful and ready for anything! The RHODE for Target collection features beautiful dresses, towels and bags in a wide range of colorful designs and prints inspired by the duo’s global travels.
