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TikTok has announced a series of new activations for Fashion Month 2022, including a creator showcase, live streaming programming, new digital effects and more.
As explained by TikTok:
“This season, Fashion Month takes center stage #FashionForYou, an all-encompassing celebration of personal style, self-expression and inclusivity. Whether you’re on the runways in Paris or stepping down your hallway at home, this hashtag encourages our entire community to be a part of the fashion conversation, no matter where they are.”
Over the next month, running until October 14, TikTok will showcase a variety of fashion influencers and designers through #FashionMonth hashtag.
TikTok will also host live sessions with various popular fashion identities and publications, including Julia Fox, Paper Magazine and WhoWhatWear.
TikTok is also working with Vogue Magazine to showcase emerging fashion designers.
“In this series, Vogue will spotlight four different designers around the world as they guide us through some of their most viral looks. Be sure to follow @voguemagazine throughout fashion month to see what designers are in the spotlight!“
Finally, TikTok is also launching some new creative effects inspired by fashion from Fenty Beauty, Glamor UK and more.
If you’re working in the fashion sector, it might be worth tuning in to get the latest insights on the latest trends, while also getting a better handle on how these influencers and publishers are using TikTok to best effect .
There may be some valuable notes – you can follow all the latest Fashion Month activations in the app.
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