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Who can ever forget Sarah Jessica Parker’s eye-catching entrance in the Sex And The City Reboot, all clad in a signature Falguni and Shane creation? The dress was a kind of clarion call, heralding the arrival of Indian craftsmanship to foreign shores. Falguni and Shane Peacock have been extremely unapologetic about the use of feathers, prints and threads in their designs. They have married modernism with maximalism and have made converts from such international celebrities as Jennifer Lopez, Beyonce, Katy Perry and Lady Gaga. Be it runways, concerts, red carpets or even casual chic, their creations are melting hearts and minds globally. The designer duo take their success with a grain of salt, claiming they have a long way to go before resting on their quilting laurels. On the dynamic designers as they speak eloquently about their international success…
When did you realize that, as one of the leading fashion designer duos, you have quite an international presence? so much stronger?
When we first exhibited in 2004, our entire collection was bought by international retailers such as Harrods, Villa Moda and others. It was the first time we realized we had an international advantage. We then showed at London Fashion Week, eventually moving on to Miami Fashion Week.
At Miami Fashion Week, we realized that the next step should be to show at Los Angeles Fashion Week. And then, shortly after that, we found ourselves on the New York Fashion Week runways.
What is it about your design aesthetic that you think attracts stars in India as well as in the West?
The vibe of Falguni Shane Peacock is young, cool, edgy and futuristic. And we, as a brand, like to have fun and experiment with our creations. This resonates with many stars in India and the West.
What is your thought process for designing for these international celebrities? A Jennifer Lopez style would be different from Beyonce’s. How do you go about the creative process of figuring out what would fit their larger-than-life personality?
It is important to understand that every person is talented a different talent that it is unique and sets them apart from others. As designers, we believe in bringing out their authentic personality by experimenting and creating clothes that are edgy, new and futuristic, and something. which completes their personality and style quotient.
When it comes to Bollywood, it’s all about high-end fashion and being extravagant on the red carpets. Is it the same when designing for international stars – what is the trend now – minimalism or maximalism?
The defining aspect of our brand is to go all out and constantly work towards shaping ensembles that are bold and vibrant. We like to stick to it our authentic style, which is maximalist, while designing for Bollywood or any of the international stars.
What sets your designs apart from other fashion brands that have designed for international stars?
It’s the feathers, sequins and prints from the brand’s DNA that distinguish our designs and make us who and what we are.
Beyoncé wore that iconic gold dress to the Wearable Art Gala in March 2018, and then Jennifer Lopez wore two of your other designs to the Billboard Music Awards and the Kiss concert, respectively. How different is it to design for something like a LIVE concert and then a red carpet look?
We believe that the design process, whether for the red carpet or a live concert, should be enjoyable. We always try to have fun bringing the celebrity’s vision to life. We try to see what we can do differently and how close we can get to their imagination of clothing. And when we get it right, it’s exciting for us.
The West is more about dresses and gowns, and in India there are ethnic wears as well. What kinds of challenges do you face as a creator with such a global presence?
Gone are the days when ethnic and traditional were the only choices for Indian red carpet looks. It’s all about looking your best, no matter what the ensemble is. Be it Indian or international, we strive to bring out the authentic personality of the celebrity using our designs and creativity. So there is no such challenge in itself when working with creators across the globe.
Let’s talk about the iconic lehenga that Carrie Bradshaw wore in And Just Like That. How did it come about and what was the experience of designing for such an iconic character who is also a fashion icon?
To be honest, this is the first time we haven’t designed for the star. The said lehenga was part of our Mon Amour Jag Niwas campaign that was released in March 2021. A month or two later, we’re told Sarah Jessica Parker spotted the lehenga and chose to wear it for And Just Like That. We were thrilled to hear this as she is truly a fashion icon whose style is impeccable.
Having designed so many icons already, are there any other names from the West that are still on your wish list?
Oprah Winfrey, Michelle Obama, Meryl Streep and Julianne Moore are some of the names that are on our list.
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