That you are building Whether it’s a product in an early-stage startup or fine-tuning an already built-in product at a large company, there’s a straightforward process that can help you improve your onboarding experience.
Just by changing our onboarding flow, we reduced customer stress from 8.5% to 3.3%.
Here are the steps you can follow along with examples from our own onboarding experience.
Churn has tripled from 8.3% to 3.3%. Image Credits: Hello
Let users try your product without any instructions
After a few months of onboarding, highlighting each new user Sameer Rahman And I removed ourselves from the process. We threw users into our product with no demos, zero product onboarding and a single educational email.
The result: disaster. Engagement plummeted and clamor skyrocketed.
Not all conflicts are bad. Adding friction to your process is worth it if it helps the user experience your aha! moment.
When we survey users to find out why they stop using our product, they often answer something along the lines of, “I stopped using it because I didn’t see the benefit.”
Brawl and Aha! Note users to identify! moments
Don’t wait to release your product. It’s ready to ship as soon as you can get feedback on it. Through observation, you learn what consumers are looking for to find value in your product.
I inserted myself into our passenger flow with a zoom call. Instead of walking users through the product, this time I sat quietly and watched them get started. I saw a lot of confusion, some frustration and a few smiles.
After 20 or so observations, we identified the common paths our users took. We left with a list of goals for our future boarding experiences.
A list of goals to facilitate onboarding. Image Credits: Hello
