When describing its brand via its website, Bliss and Mischief says: “Playful, forward-thinking yet fueled by soulful nostalgia, Bliss and Mischief dedicates itself to creating with an open mind, a thoughtful attention to detail and a hands-on commitment to classic American craftsmanship.” Taking a look at the impeccable skill and effort put into each piece, it’s clear that her mission statement is accurate.
In 2016, after the election, the Los Angeles-based clothing brand held a holiday sale, from which 15% of all profits made were donated to organizations, including Planned Parenthood. About it, founder Hillary Justin told Vogue: “After this year’s election, there was no way for me to do business as usual, and so finding a way to use business to give back has helped me find a way to powerful to move forward. .”
She continued, “We’re allowing our clients to choose from a small range of organizations that we choose because of their immediate need, like the Standing Rock Sioux, or their ability to influence government. It makes me so happy to see the orders come in with different causes supported and is a profound reminder of how we can make a real difference depending on where we choose to spend our money.”
