Alo Yoga is debuting its first RTW collection at New York Fashion Week.
Alo Yoga, a leading fashion and lifestyle brand is debuting its first ready-to-wear collection with its first NFT on MoonPay’s HyperMint platform. The Aspen Collection NFT is a digital certificate of authenticity created to celebrate Alo’s first foray into ready-to-wear and mark holders as a community with exclusive benefits. HyperMint, MoonPay’s self-service NFT minting platform, will lead the production and distribution of NFTs.
Coat from the Aspen collection.
Alo is launching its first RTW collection at New York Fashion Week with an experiential presentation that will unveil the latest Holiday 2022 capsule collection, immersing audiences physically and digitally in a refreshed world of the brand. The Aspen Collection is Alo’s celebration of the spirit of adventure, inspired by outdoor activities, winter sports, mountaineering and après ski. The collection represents the athleisure brand’s first foray into winter performance wear and prêt-à-porter luxury. At the show, attendees will see the collection for the first time. They will also be able to try on the luxury collection through augmented reality mirrors powered by Snap.
“The Alo Aspen collection is an experience in itself, where luxury meets high performance. Being able to sample the collection in real-time via Augmented Reality and receiving an immutable certificate of ownership not only enhances the shopping experience, but also enhances the authenticity, transparency and safety of our products and creates the building blocks to deliver value over time. lifetime and rewards for our most loyal customers.” Angelic Vendette, VP & Chief Marketing Officer at Alo Yoga.
Aspen Collection NFT by Alo Yoga which provides a digital certificate of authenticity for … [+]
Alo recognizes that NFTs are changing the way people interact with fashion by introducing a new level of connection between a brand or designer and the end consumer. Through Alo NFTs, consumers will have the ability to unlock new levels of loyalty, rewards, ownership, aggregation and validation. Upon purchasing an item from the Aspen Collection, customers will be given a digital certificate of authenticity for that item, which also unlocks VIP experiences ranging from a personalized shopping experience through a private customer manager to future experiences at Alo Houses and exclusive access. in Alo Wellness Clubs.
“Alo exists at the intersection of fashion and wellness, so we see our Aspen Collection show at NYFW as the perfect place to host our high-end line that’s studio-to-street with luxury design and fabrication,” says Danny Harris Co. -CEO and co-founder of Alo Yoga. “Web3 enhances the ability of brands to protect their identity and provides new ways to drive loyalty and growth strategies,” said Ivan Soto-Wright, CEO of MoonPay. “Our partnership with Alo Yoga marks another step in ensuring that fashion is ready to usher in a new and exciting era of digital and physical fashion. This is a game changer for fashion and will fundamentally change brand behavior and of the consumer moving forward.”
A set from the Aspen collection.
The collection consists of 17 distinctive styles, including performance-ready ski suits, striped cashmere sets, floor-length faux fur jackets and water-resistant outerwear and accessories. Prices range from $54.00 – $1425.00. Customers who purchase from this limited edition collection will receive an exclusive Alo NFT, providing a Certificate of Ownership. These NFTs are immutable certificates that verify rarity, authenticity and ownership – leveraging the powerful innovation of blockchain technology. In addition to owning this unique NFT, customers will be given the VIP experience, ranging from a personalized shopping experience through a private customer manager, to unlocking future experiences at Alo Houses and exclusive access to Alo Wellness Clubs.
Alo’s collaboration with MoonPay and HyperMint is the first of its kind. Alo Yoga is the first fashion and lifestyle brand to use HyperMint for easy NFT purchases via email check-out. The wellness brand and infrastructure company is also partnering with Digital Twin Studios to bring the NYFW experience to life.
