Alo Yoga is returning to the Big Apple for New York Fashion Week with some surprises in store.
The Southern California-based yoga, activewear and swimwear brand will debut its luxe, cold-weather-ready Aspen Collection with its first fashion show on September 10 at Spring Studios. The presentation will be followed by a panel discussion on wellness, mindfulness and mental health in the fashion industry.
“Alo exists at the intersection of fashion and wellness,” Danny Harris, co-founder and co-CEO of Alo, told WWD exclusively. “So we see showing our Aspen Collection at NYFW as the perfect venue.”
Price points have been stretched for the luxury line. (Think $500 for a bra, $1,400 for a bra — or even up to $4,500 for some pieces.) But Harris said the “high-end line that’s studio-to-street with luxury design and fabrication” is worth every penny. . .
The Aspen Collection will hit stores in October and is all part of Alo’s plan to expand by taking a yoga, athleisure and swim brand – or “air, land and ocean” as the name implies – into one offering full of life.
The brand’s presence at New York Fashion Week also marks Alo’s third season as the official wellness partner of New York Fashion Week, complete with a sanctuary for spectators to take a break while on the town busy.
Alo has been in expansion mode, opening stores and collaborating with A-listers like Kendall Jenner, since before the pandemic. In December, Alo opened a 4,500-square-foot store in Miami’s Design District, which was later followed by a location in Westchester, NY, bringing the total number of stores to 14. At the time, Harris said about a a dozen more stores were in the works, including a store at Rockefeller Center in New York, as well as cold-weather destinations such as Aspen, Colo. and Canada. The Middle East and other international locations were also on the horizon.
“We will eventually go to major cities in Canada and major cities around the world,” Harris said. “We are looking at London, Paris, Israel, Dubai. Such places.”
There’s also Alo’s plant-based restaurant Sutra in New York, Alo House pop-ups, Alo Yoga on Roblox, and the brand’s latest foray into the music business via health and wellness-related podcasts and a recording studio at the company’s headquarters in Los Angeles. . This summer, Alo also teamed up with supermodel Candice Swanepoel for a swimwear collaboration.
Courtesy of Alo Yoga
