The executive summary should copy the parts found in the business plan. It’s a more concise way of describing what’s in the plan so that a reader can get a broad overview of what to expect.
Mission
Define the company’s mission statement and provide a few sentences on what the company’s purpose is.
Company history and management
This section describes the basics of where the company is located, how long it has been in business, who is running it, and what their experience level is. Remember that this is a summary and that you will expand on management experience in the business plan. But the reader should know the basics of the company structure and who is running the company from this part.
products or services
This section tells the reader what the company’s product or service is. Every company does something. This is where you explain exactly what you do and how you solve the user’s problem.
The market
This is an important part that summarizes how big the market is for your product or service. In a business plan, you do a thorough market analysis. Here, you will write down the main ways that you can show that you have the potential to grow the business because there are consumers in the market.
Competitive advantages
Here they summarize what makes it better than its competitors. Identify the key strengths that will make consumers choose you over another company.
Financial forecasts
This is where you estimate sales forecasts for the first few years in business. At a minimum, you should have a one-year forecast, but if you can plan that far ahead, three to five years might be better.
Startup financing requirements
This describes what it costs to get the company up and running. You can deal with this as a first-year requirement, or if you do more forecasting, look at two to three years of spending needs.
