MAIL of tights: Gruppo Calzedonia is coming to Paris Fashion Week.
The Verona, Italy-based hosiery, underwear and swimwear group plans to hold an event on September 26 titled “Calzedomania – A Feast for Feet,” marking the first time it will showcase its footwear overseas. as well as her fashion week debut.
It is working with events organizer Villa Eugénie on the show at Palais Brongniart, which will eschew a traditional catwalk format in favor of “a fully immersive brand experience celebrating its iconic garment: tights,” the brand said in a statement.
The former home of the stock exchange, the landmark has hosted shows by brands including Fendi, Raf Simons and Off-White.
“The surreal setting of Calzedomania will involve guests, a host of international influencers and celebrities on an extraordinary journey to discover the brand and its iconic style,” said Calzedonia.
The group, which owns brands including Calzedonia, Intimissimi and Falconeri, has more than 2,150 stores in 53 countries, including 215 boutiques in France.
Calzedonia has previously held events in Italy, including the Calzedonia Leg Show, held in Verona in 2017 in the presence of Julia Roberts, its brand ambassador at the time. Meanwhile, guests at the Calzedonia Forever Together summer show in Rimini, Italy in 2013 included Sarah Jessica Parker.
Gruppo Calzedonia revealed last week that it was entering the world of luxury with the acquisition of a majority stake in Italian fashion label Antonio Marras. The group reported revenues of 2.5 billion euros in 2021, up 29.1 percent from 1.94 billion euros in 2020. Compared to 2019, sales increased by 3.9 percent.
