This customer relationship management (CRM) software startup is committed to developing CRM solutions for large and medium-sized enterprises using intelligent and contextual software, powered deeply by artificial intelligence and machine learning.
It’s no secret that happy customers are key to increasing revenue, brand loyalty and business retention. Everyone has had frustrating customer support experiences, mainly due to a lack of context. They had to replicate the concerns to support agents in different teams to find easy solutions to issues.
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Customer relationship management solutions are designed to solve this problem. It helps enterprises leverage customer data, ticket management and other core business processes to deliver seamless customer experiences.
Capture CRM, a CRM software company, was founded in 2015 with the simple idea of enabling businesses to manage customer relationships through a single automated platform. Simply put, their goal is to organize and contextualize customer data and make it instantly accessible to all users at any time, putting the customer experience first.
Tech Panda They spoke to Vikas Garg, Co-Founder and CTO of Capture CRM about their startup journey.
Vikas Garg
A growing organization needs a system like Captur to support its growth and adapt to ever-changing processes
“Customer-first is our way forward. It’s not just a statement on a cap, it’s a practice. We go beyond a list of features to solve customer problems, with an obsessive way of solving customer problems. “Capture is built on an extremely agile, scalable and customizable platform, and our modern API integration capabilities help our customers build personalized, intelligent and contextual interactions with their customers.”
“A growing organization needs a system like Capture to support its growth and adapt to ever-changing processes. In-house implementation, account management, and customer support teams always have a Capture touch point throughout our customers’ journey with us. Accountability is what Capture is known to our customers,” he said. He added.
What do they do?
Capture OneSuite is a complete and customizable customer service solution that combines the contact center, service center and field service into one platform for all business types.
When you provide a great customer service experience, your customers are more likely to stick around.
“When you provide a great customer service experience, your customers are more likely to stick around. Today, businesses are increasingly aware of the importance of a great customer support automation platform that is intuitive and contextual. Whether a small business or a large conglomerate, businesses continue to demand, effective, functional and results-driven CRM. They need a solution, says Garg.
It also explains the features of Captures, which include:
All channels. Capture has the ability to bring every customer touch into a one-stop solution.
Customize: No two businesses operate the same way. The platform not only adapts to different use cases and complex workflows, but also ensures that businesses have a better experience.
API Capabilities: A strong API infrastructure is a must. That’s why the company continues to introduce more API integrations to give customers a one-stop experience. It currently integrates seamlessly with 1000+ APIs.
AI-ML: Predictive analytics, predictive recommendations, learning from existing data, helping decision makers and users make better decisions and run better experiences are powered by AI-ML.
“At Capture, we help decision makers and users make better decisions and provide a better experience,” he said proudly.
Origin and inspiration.
Capture, formerly known as Adjetter, was founded in 2011 by Garg, Sheshgiri Kamat and Pearl Tewari. In the year Improving customer relationships, known today as Capture CRM with a strong foothold in the global SaaS domain.
“There are many platforms in the market today that do a great job of solving customer support issues. When we started interacting with our customers, we realized there was a huge gap in customer support and the need for customization required in customer-facing industries. Moreover, today’s platforms are too complicated to use,” he recalls. .
When we started interacting with our customers, we realized that there was a huge gap in customer support and the need to tailor our customer facing industries.
This inspired us to transform Capture from a marketing automation platform into a solution that simplifies customer support. Through R&D Capture has become a highly intelligent and contextual customer support automation platform that delivers delightful customer experiences.
“We’ve seen a lot of positive feedback from our customers and today Capture is the preferred choice of over 1000 businesses in 16 countries,” he said proudly.
Recording USP
Garg says the flexibility and customization in Kapture allows the team to travel and work across multiple industries across the board, e-commerce, fintech, consumer goods, medical devices, telecom, pharma, to name a few.
We’ve built and continued to build our product based on the feedback our customers want, their feedback, and what drives their processes to the next level.
“Being customer first has always made us better. We’ve built and continue to build our product based on what our customers want, feedback and what drives their processes to the next level. We’re always ahead of the curve when it comes to our products, our technology stack, AI-ML embedded in the product, the expertise in the system and It also has a strong roadmap that allows our customers to experience a best-in-class, easy-to-use SaaS platform out there,” he said.
Development history
Capture CRM was part of the 3rd Google Launchpad Accelerator Program. Started as a Bootstrap company seven years ago, it is now deployed worldwide with 500 enterprise customers in 12 countries.
“A key metric for SaaS companies is Annual Revenue Rate (ARR). We’ve doubled our growth over the last two years as businesses adopt more efficient and smarter platforms for improved customer support,” says IT Guwahati alumni Garg.
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The company is profitable at this scale and is growing at a growth rate of 75% per year.
“The path we’re on is exciting, we now work with 1000+ clients across 16 geographies and we’re expanding our portfolio rapidly. I have no doubt that Captur will be a globally loved brand that transforms the vision of our customer relationships with bleeding-edge technology into reality,” he predicts.
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