Alex Rodriguez-E-commerce startup supported NOW withmenswear brand Rodd & Gunn and women’s clothing line Line are getting dressed 177 Lafayette Street — the building once in it We workthe first location of.
The three firms each received 4,386 square meters The Eretz Group-owned property in SoHo, also known as 154 Main Street, Commercial Observer learns. Asking rent in the building ranges from $75 to $80 per square foot, according to the landlord’s broker JLL.
NOW with the capture of the entire third floor of the six-story building between Broome and Grand streets on a five-year lease. The company, which provides software that allows celebrities to sell products on their social media feeds, has already moved into the space ahead of it. Departure in Augustaccording to Properties of platinum‘ Hiro Nishida, who represented the tenant in the agreement. NOW with, which raised 18 million dollars in two rounds of seed funding in May, moved from another SoHo office, Nishida said.
“It’s a special building in SoHo … with windows on two sides,” Nishida said. “No wonder WeWork’s first location was that place.”
New Zealand-based menswear brand Rodd & Gunn has signed a seven-year deal for offices across the building’s sixth floor as it looks to expand its retail footprint in New York City. The brand has a number of locations in Manhattan and Brooklyn, including a standalone outpost at 81 Front Street in Dumbo, Brooklyn.
Finally, La Ligne, a dress and knitwear retailer started by two ex Vogue staff, also inked a five-year deal to move its offices across the property’s second floor. La Linge, which has a retail store in 996 Madison Avenuemoved into the building earlier this year, though it was not immediately clear where its former offices were located.
The Lafayette Street building was where the co-founders of WeWork Adam Neumann AND Miguel McKelvey built the coworking company’s first 3,000-square-foot location in 2010, before the rapid rise and fall of WeWork subject of books and even inspired the stars Apple TV+ adaptation, “We Crashed.” We work closed post in July 2020, while trimming her office portfolio.
JLL’s Paul Glickman, Benjamin Bass, Kip Orban, Kristen Morgan AND Thomas Swartz brokered all three deals for the landlord. Savile‘ Jordan Weiss handled the deal for Rodd & Gunn while The Runyon GroupS ‘ Isabel Solmonson represented La Ligne.
Savills declined to comment. NOW, La Ligne, Rodd & Gunn and Solmonson did not immediately respond to requests for comment.
Celia Young can be reached at cyoung@commercialobserver.com.
