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The 2022 US midterm elections are just a few months away, and there are many topics hot on the minds of debaters and citizens—gun violence, the climate crisis, and the ongoing presence of Covid-19, to name a few. In parallel, workers are looking for new jobs more than in the past few years — creating the Great Resignation — and consumers are becoming more mindful of where they’re putting their dollars. Both workers and consumers pay more attention to corporations’ policies and practices when deciding where to work and what to buy. All of this raises corporate governance questions for companies, and they are unsure of what to do next: What does this change mean for corporate leaders in terms of addressing social issues, especially political issues? What are the best practices for companies considering taking a stand?
In this Provoke Media podcast, Rodel Mollein and Ron Bonjen, co-founders and partners at ROKK Solutions, discuss the current political climate in America and its implications for business and PR. After all, in many cases, it is impossible to avoid engaging in public political debate. The pressure from customers and employees is very strong. But on the other hand, not every conversation has to be part of the corporation.
“It’s not just about inflation and crime anymore, I think the Republicans would like this to be an election,” Mullaney said. “It’s still inflation, it’s still crime, but it’s also reproductive rights. It is about the rule of law. There are many issues on the minds of voters when they head to the polls in November.
In June, a new CNBC| A recent survey found that more than half of American workers say they support business leaders over politics. Women outnumber men, younger workers outnumber older workers, and — most strikingly — blacks, Asians and Hispanics are more likely to say they approve of business leaders than whites.
According to Bonjean, planning now is important because stakeholders want it come November.
“There is an expectation that the corporation’s constituencies, its employees, suppliers, customers, take a more active role in what’s going on with the community,” he said.
Mollineau agreed and said it was just a matter of getting the company’s ducks in a row.
“Companies have tools,” he said. “It’s just a matter of organizing them in the right way. That is why they need a process and a framework. These [political involvement] Decisions can’t just be made at the C-suite level, which they often are. There should be a discussion about how these decisions will affect different lines of business, how they will affect internal and external stakeholders, and how they will affect the functioning of your government affairs.
Topics include:
0:00: Introductions
3:40: Who is winning the home seats?
7:43: What a divided government means for business.
12:23: Focusing on political issues
18:45: Wokeism: What is it and why is it important?
23:03: January 6 result
27:13: STAR: Social Risk Assessment and Response Service
32:55: When to speak, when to sit
37:28: How to prepare for future change
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