London – Daniel Mark Mann He left ScienceMagic.Inc in July, after a three-decade career in PR and communications, to start his own business, Townhouse Consultancy Ltd.
His plan is to work closely with a small group of high-profile, innovative entrepreneurs, and his focus will be on “communication strategy and global profile building.” It plans to develop philanthropic platforms and partnerships.
“These individuals have extraordinary reach, gathering power and real influence. Our role will be to leverage their profile for the greater good,” said Mark.
In the interview, Mark was tight-lipped about his clients — he declined to name them — and said much of his work takes place behind the scenes. Townhouse said it doesn’t post anything about its work on social media or talk about clients in the press.
Mark says the new business is a natural extension of what he has done over the past 30 years.
“I think it’s the most important thing I’ve done my whole career. What I love most is taking care of people I respect and love, being around these extraordinary creators and helping them understand the ‘why’ of what they do. I want them to respect who they are as individuals,” he said.
Mark describes his new role as being about “mentoring and helping people make the right decisions”. He adds that many successful creative people “have this power of concentration, and I don’t think it’s always used in the right way.”
Marx’s PR career began in London in the 90s and he later moved to Milan to work for Donatella Versace.
In the year Before joining The Communication Store as a partner and director in 2002, he served as Head of European Public Relations. In the year Bottega Veneta.
TCS continued that work after relaunching as ScienceMagic.Inc. As reported last month, Mark remains a shareholder in the company, but has recently been appointed as an engagement officer, partner and ScienceMagic. Inc. He stepped down from his most recent role as director.
Although Mark was mum about his new client list, his former clients were quick to back him up.
Tommy Hilfiger described Mark as a “consummate professional”, and said they had worked closely together over the years since he first introduced the Tommy Hilfiger brand to Europe. “Daniel has an incredible network of people who admire and respect him. I am sure he will have great success in his new job, said Hilfiger.
Donatella Versace Mark “He was very loyal and good at his job. I am forever grateful for everything he did for me, my family and Versace. I wish him success in his new venture.”
Bella Freud, one of Marx’s first clients when he worked at London’s Aurelia PR, described him as one of the “kindest and most honest” people in the business, adding that “people were more than happy to pick up the phone”. for him.”
Jason Weisenfeld, an executive who has worked with Marks for more than 20 years on projects such as Versace, Net-a-porter, Coach, Victoria Beckham, David Beckham and Tiffany, said, “Now, more than ever, trust and integrity are key to building global strategies and partnerships. They are important, and that’s what Daniel spent every day at work doing.
“His instincts are spot on and he always, always looks at the big picture, and is very focused on the goal. Daniel’s leadership will be invaluable in these times when it is more difficult to break out of the noise and proceed strategically,” said Weisenfeld.
Marx’s move is part of a wider shift in the fashion and luxury PR and marketing landscape.
Companies are looking to provide more personalized services to individuals and brands and strategize for an industry that relies more on social media, influencers and magazines for direct conversations with consumers.
In the past few months, Bianca Fincham, who co-founded Rainbowwave PR with agency founder Maria Lemos, launched a new communications consultancy called Fincham. Her plan is to provide “a wide range of production story strategies and solutions,” including video production and content creation.
In February, London-based Purple became a shareholder in The Common Group, a newly formed conglomerate of marketers, creatives and strategists that focuses on the global luxury and lifestyle sectors.
Together Group positions itself as a full-service design, technology, marketing and communications provider to global, regional and local clients.
