For some brands, it’s as simple as meeting other brands where they are. in 2020,
Vans collaborated with Depop for a line of shoes and clothing
, and the online retailer has also hosted pop-up shops with Ralph Lauren and Richard Quinn. Companies like
Poshmark has partnered with tech giant Snapchat
, for Poshmark Mini, allowing users to browse the website and purchase merchandise without leaving the Snapchat app. Other brands are involved in the production process. adidas has one
permanent partnership with Parley Ocean Plastic
to produce shoes and goods with less materials and virgin plastics from the ocean. Some recent collaborations from retailers like H&M are being made automatically as part of their sustainable lines, which include vegan leather and recycled materials. Sustainability in both licensing and fashion continues to be an ongoing, complex but positive conversation. But with more companies jumping into more sustainable practices, there’s room for both licensees and licensors to grow.
