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Yuna Brands, an e-commerce aggregator focused on brands in the Asia Pacific region, today announced its Series B round of $30 million. The fund was led by White Star Capital and Alpha JWC Ventures.
Headquartered in Singapore, Yuna Brands has operations in Southeast Asia, Australia, New Zealand, China and the United States and more than 200 employees. In the year It started with $40 million in funding in 2021 and has now raised around $100 million in total.
Last year, Yuna Brands acquired more than 20 e-commerce brands in six countries, including ergonomic furniture suppliers ErgoTune and EverDesk+. After taking over, Yuna Brands expanded its brands into Australia and grew its revenue by over 40% in less than a year. Overall, Una Brands now has annual revenue of more than $50 million and expects to achieve group profitability by the end of this year, he said.
While many other e-commerce package companies (like Thrasio) focus on brands that sell on Amazon, Yuna Brands covers multiple e-commerce platforms to reflect how fragmented the industry is in Asia. For example, it searches for brands on Shopify, Shopee, Lazada and Tokopedia in addition to Amazon.
Una Brands will use the new funding on additional acquisitions such as home and living, mother and baby, and beauty and personal care. The capital will be used to leverage its proprietary technology to expand e-commerce brands across multiple channels. Its technology stack includes tools for brand management, marketing, supply chain and accounting, and process automation and advanced analytics.
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