Some purchases, such as buying an umbrella for a rainy day, or hiring a glazier to replace a broken window, offer a near-term trade-in (TTV).
Cybersecurity startups, however, often experience long TTVs as enterprise customers often require multiple sales calls and onboarding.
To boost adoption and reduce churn, VC Ross Haleliuk of PLG shares four steps cybersecurity companies can take to drive growth and reduce churn.
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As Halelik points out, fear-based marketing and aggressive sales tactics have left many potential customers skeptical about the value that cybersecurity startups can actually offer.
“One of the best ways to overcome this cynicism is to show users that they can accomplish something in five minutes that would take them weeks,” he writes.
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The edtech honeymoon may be over, but expect a second boom
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After the pandemic drove students at all levels into distance learning, edtech saw levels of investment — until public markets began to cool several months ago.
“That said, it’s important to keep in mind that its market cap is a fraction of the overall edtech sector,” wrote DelRum analyst Carla Napoliao and Brighteye Ventures head of research Rhys Spence.
In a detailed report that studies the public and private markets, the duo looked at global deal flow, subsectors such as K-12 and corporate education, and recent M&A activity.
“Edtech still has deep and untapped potential. The markets may have slowed down, but it won’t be long until momentum returns.
Show, Don’t Tell: Tips for Robotics Beginners to Raise Series B in Fall
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Hardware companies have always struggled to raise Series B rounds, but despite the setback, Calibrate Ventures founder and managing partner Jason Schoettler said they’re still “bullish” about the sector.
Robotics startups will burn through the dollar forests before showing profitability, but teams that can demonstrate recurring revenue, growth and customer ROI will gain investor attention – and confidence.
“You have to show customers that they’re getting real value from your robots — whether it saves time, money, or both,” says Schoettler, who identifies the specific metrics robotics investors look for.
500 Global take on the increasing competition among startup accelerators
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Clayton Bryan, partner and head of the 500 Global Accelerator Fund, said demo days are still key for founders and investors, even though they are now virtually booked.
“We’re helping facilitate a marketplace for equity buyers and equity sellers, and just creating that environment is helpful for the companies,” he told TechCrunch. “It gives them the ability to understand if they’re actually estimating their value.”
3 FinOps principles to help explain cloud costs to the board
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Cloud financial management, or simply, “FinOps,” leverages cross-functional teamwork between finance, engineering, and product teams to help organizations make better use of their resources.
“Knowing the economics of your cloud segment is key to building a clear, transparent model for cloud costs,” says Team8 co-founder Liran Greenberg.
“Dev teams need to face the music and start being financially responsible for the infrastructure and services they use. Meanwhile, CFOs and CTOs need to be ready to answer some tough questions at board meetings.”
