Bound as a one-stop shop for all things comfort and fashion, the category offers a fusion of pieces that include sportswear and casual wear. Technical specifications of the collection include benefits such as removable and non-removable padding for necessary support, running back styles to ensure stability, adjustable straps and hook closures, functional pockets, windproof and ventilation technology, the company said in a release for the media.
Leading European young women’s fashion brand Only has ventured into sportswear with the launch of a new category called Only Play. With a strong combination of training and leisure, Only Play offers supreme functionality, excellent quality and feminine details that combine in a powerful mix of the latest fashion trends and sportswear.
Designed to bring endless workout style combinations, the range includes tops, tights, shorts, training bras, jackets, tank tops and yoga mats. The collection aims to revive an excitement in everyday activities with a variety of quirky and fun clothing in bright colors and comfortable silhouettes. The collection also comes in a variety of expressive and modern prints that are sure to brighten your day and up your everyday style quotient.
Vineet Gautam, CEO and Country Head- Bestseller in India said, “With the introduction of Only Play, we further expand the brand’s product offering by adding apparel/performance styles. This truly makes Only a one-stop-shop for the modern fashion-conscious millennial girl. The range stays true to Only’s design ethos with pop colours, functional designs and comfortable styles. International Only Play has been successful with positive customer feedback, repeat purchases and business success. We are positive that Only Play will have a similar success story in India.
The collection is now available in select stores and online.
Fibre2Fashion News Desk (KD)
