With the start of the Fall 2022 season comes a new offering of advertising campaigns from leading fashion houses and retail giants. The same trends we saw at Fashion Week have been reimagined in photo shoots, some staged to offer commentary on climate change, like Balenciaga, or to pay homage to New York City, like Michael Kors. Other brands take things a step further with experiences that go beyond simple photos, launching experiences into the metaverse and taking over city landmarks á la Kate Spade. Purpose? To give clothes a new life off the runway and inspire fans to make their shopping lists ahead of the fall season.
This year, fashion brands relied on star power, enlisting celebrity spokespeople to model their new designs. Coach tapped Jennifer Lopez for her Icons campaign, photographed by Tyler Mitchell, showing off a classic bag paired with a leather jacket and high slit skirt. Kim Kardashian made headlines in the aforementioned Balenciaga shoot, posing in a cut-out, backless dress against a backdrop of thunder and sea ice. Vlogger Emma Chamberlain has styled a mix of wardrobe staples and nostalgic trends, from strappy mini dresses to wrap skirts and wraps, for Aritzia’s Sunday Best campaign.
But there are just as many memorable ad campaigns without celebrity subjects. Burberry harnessed the power of community and individuality with models dressed in delicate pink lace or rugged leather. Alexander McQueen let the clothes speak for themselves: suits and dresses with abstract artistic prints that appear against a dark and neutral background.
From J Lo’s fall-ready separates at Coach to Michael Kors suits snapped in front of NYC landmarks, check out the best fall 2022 fashion ad campaigns ahead.
