ON July 30, 2022, at the legendary Bella Vista Polo Ranch in Santa Barbara, Celebrating Life (www.celebratinglife.la) had its extravagant debut with a grand event, international guests and media.
The innovative company creates global events and exclusive experiences, creating a kaleidoscopic way to bring together business, entertainment, fashion, finance, music and sports.
Award-winning producer Valentina Castellani of Quinn Studios Entertainment (https://quinnstudiosentertainment.com/), Lan Trshirky of https://www.lantocapital.com/company.html and Gilles David of Pierre Cardin (https:// pierrecardin .com/en/) have come together to rethink business and create a template for how to celebrate life, give and create connections between worlds that have traditionally been separate.
Movies and entertainment are today the most influential platform to convey an idea, to change perspective, to address people; Hollywood has gained a very important space even in finance and business nowadays. When you bring these inventive minds together, the stage is set to think outside the box without boundaries and execute a grand vision.
The new company will establish its base in Los Angeles and also in Davos, Switzerland, where together with Lan Trshirky, they will create an innovative program at LAN Space, on the occasion of the World Economic Forum in January 2023.
“Celebration of Life” with LAN Space will bring to WEF for the first time not only business and finance, but also film, entertainment, fashion and sports.
The event in Santa Barbara saw sports celebrities such as Terrell Owens, Byron Chamberlain and Angel McCoughtry, along with Sony and Netflix executives, producers and Hollywood actors. During the press conference, Castellani, along with David announced a design collaboration with Terrell Owens for an exciting new sports collection.
The re-launch of iconic French designer Pierre Cardin in the US was one of the highlights of the conference. The new collection is still in production, but gorgeous samples were given away in luxury gift bags as a teaser.
The Polo game led by Francesco Mitrano, president of the Monte Carlo Polo Federation, set the pace for the enchanted “Great Gatsby” atmosphere, followed by the Kiki Wang fashion show.
DJLO provided music throughout the evening, and skateboarding legend and artist Steve Olson presented his new paintings.
Celebrating Life began its US presence with a sponsorship of the 2022 ESPY Awards at the Microsoft Theater in Los Angeles.
The company has already set its sights on the next event at the Pierre Cardin Villa at the iconic Palais Bulle since acquiring the rights to the Cannes-based property. n
