Fluffy Cupcakes to benefit from the Mavs Business Assist program

Dallas businessman Keith Flulen has been on the Internet recently, and he came across something that might just change. His life forever.

Flulane stumbled across a story discussing the Mavs Business Assist program and all of its valuable benefits. Launched at the start of the 2022-23 NBA season, the program supports 100 diverse entrepreneurs and small business owners who call North Texas home.

The Dallas Mavericks have partnered with The Lonely Entrepreneur to provide business owners in the program with the support, tools and knowledge they need to succeed through the Mavs Business Assist program.

Dallas is the owner of Flulen Fluellen CupcakesHe says that’s the program he’s been looking for to grow his business in downtown Dallas.

“I found it on the Mavs website, because I’m not only a Mavs fan, I’m also a season ticket holder,” Fluell said. “I saw this opportunity being offered to local businesses – and I need help figuring out if you can compete with the company It will be sprinkled and the Typhoid treatments – That I need to get the right people behind me to expand and grow my business.

“It’s a great program. “The Mavericks are setting the stage.”

Fluellen sat down with Mavs.com to discuss the business and the benefits of being a part of the Mavs Business Assist program.

Mavs.com: What do you think about the Mavs offering this program?

Keith Flulen: I say big thanks and appreciation, because we all know what[Mavs governor]Mark Cuban is doing with the drug program, being able to get insurance for prescription drugs. You know who people are at heart. Mavericks, helping the community. You know they care about the community, so there’s a lot of corporations here – pro teams – and I’d say a big thank you because you’ve never seen anything like this until today.

Mavs.com: What do you think makes this program unique?

Fluff: What makes it special is that this program is not manual. It’s not like we’re going to take poor minority businesses and help them. It’s not about that. This should help people who have worked hard and put themselves in positions and are away from their businesses, but we don’t get the same opportunities to grow our businesses because of their race or ethnicity. No one is trying to sign up for another stimulus check. We only want other businesses to have the same opportunity.

What this program does is give a college graduate – who has worked in large corporations and become a real estate broker/investor – an opportunity to build. Fluellen Cupcakes to a It will be sprinkled or a Typhoid treatments.

He is more than just someone who puts a sign on the door. You must have education and knowledge to run a business. I did that because I graduated from college. But when you own a business and you make these decisions on your own, you are a sole entrepreneur. So, Mavericks gives me a chance to talk to people who own marketing firms, CPA firms, and retail stores to let them know you’re not the only one doing it. The next step.

Mavs.com: How did you start your cupcake business?

Fluff: I started the cupcake business in 2011 when I had an opportunity to help out at a cupcake shop in Frisco Square. The owners asked me to find a place, and I did that as a real estate broker. I met bakers in the business, because he was helping them. Find new places. And what I found was that after they went out of business, they had the opportunity to buy their store and reopen it.

So, I’ve been running the cupcake shop as a side business since 2011 because I’m a real estate broker and I do accounting. But recently I realized that I need to take the business a little more seriously. Going through the pandemic and chaos and almost being out of business through covid has made me realize the opportunity I have in this business and my obligation to grow this business to leave this generation of wealth to my children and grandchildren.

Mavs.com: What is your educational background?

Fluff: I was born in the projects – Cochan Garden (public housing) projects – in St. Louis. I graduated from Beaumont High School in St. Louis and went to UT-Dallas. I continued to work Blockbuster – The main one Blockbuster – And I came here to Texas and worked my way up to store manager. Then I ended up saying, ‘Oh, I have to go back to school, because they’re going to introduce me without a degree.’ So, I went back to school and graduated from UT-Dallas.

Mavs.com: What are your thoughts on the solopreneur program?

Fluff: Exclusive Entrepreneur Mavericks is a trading platform that is offered at no cost to participants. This opportunity through the Sole Entrepreneur Program is amazing. time. Mavericks kindly gives us this opportunity to evaluate our business and achieve our goals, whether it be expansion, franchising etc.

As a solopreneur, which I am, you are making these decisions yourself. You are not a corporation. When someone calls in sick, I have to go to work at the store and order supplies like everyone else. But The Only Entrepreneur Program gives you the tools to improve your business, and I’m grateful that you offer this program.

Mavs.com: What is your long-range goal for your company?

Fluff: I did everything to get the right to expand Fluellen Cupcakes. My goal is to put it in the American Airlines Center, so we’ll see how well this program works.

I am on the verge of building a store in Frisco and it will be very important that I do it differently. I have to build a team, because Luka (Doncic), he can’t win by himself. You need some players around you. If I’m going to the Western Conference Finals It will be sprinkledI have to have a team around me.

Twitter: @DwainPrice