From young minds like Greta Thunberg to small thrift stores to famous Instagrammers, the concept of sustainable fashion has taken the fashion industry by storm. Millennial and Gen-Z shoppers have realized how their shopping habits affect the ongoing challenge of climate change and what role they can play in protecting the environment. They are consciously making an effort to live a sustainable lifestyle and expect brands to lead the way and make the change with them, not just for them.
According to a report, the fashion industry accounts for 10% of all human-caused greenhouse gas emissions per year. Therefore, prioritizing sustainable business practices has become critical for brands, not only to attract customers in the current market, but also to protect future generations and the planet; we only have one.
How can fashion brands become sustainable?
Create something that lasts a long time
Make designs that will last. Instead of reproducing short-lived catwalk designs, it is better for brands to spend their energy creating high-quality, timeless designs that will last for a long time. With the right materials, such as organic cotton, construction and cut, they can create garments that last for years, not months.
Focus on environmentally friendly packaging
Packaging, especially plastic, is one of the biggest causes of environmental pollution and the destruction of flora and fauna. Fashion brands should use biodegradable and eco-friendly packaging to ensure that the sustainable journey of their products remains eco-friendly all the way. Companies can package items in recyclable paper and cloth sleeves to ensure that no harmful waste is distributed by them. In addition, the garment sleeves can be further used for different purposes, thus avoiding the waste of production materials.
Think about biodiversity
Fashion brands should consider biodiversity when creating their products. Biodiversity not only provides countless resources for the fashion industry, but also serves to protect us from climate change. Fashion brands should use vegan, reusable and recyclable materials in their products to ensure they support biodiversity.
Use durable materials
Plastic packaging counts for 9.2 billion tons of waste dumped in landfills and oceans. And only 9% of this waste is recycled. Other part? Well, they end up causing insurmountable damage to the planet. The best way fashion brands can reduce their adverse environmental impact is by switching to sustainable materials when manufacturing their goods. Fashion designers can use recycled and recycled materials such as fabrics produced from used clothing.
In addition, veganism has conquered the world, because these products are environmentally friendly and do not sacrifice the lives of animals for style. So it’s high time fashion brands embrace a cruelty-free and vegan-friendly production process. Brands can use hemp, natural rubber, vegan leather, etc. The vegan footwear market is projected to grow at 8% CAGR from 2022 to 2030, compared to a CAGR of 6% from 2015 to 2021. These numbers are enough to show how a brand can effectively take care of the planet while staying on top of its fashion game with fashion vegan.
Why are sustainable fashion brands a priority for investors?
With the growth of the market for sustainable products and the challenges of climate change, investors are interested in investing their money, time and energy in sustainable fashion brands. Investors want to know what sustainable solutions brands will collaborate on. They choose to invest in brands that innovate by considering the implications of their actions on the environment and future generations. As a result, brands must authentically pursue investors.
Conclusion
Sustainability is not a passing trend. It is the only way to ensure a future with a healthy environment and adequate resources. Consumers have shown that they value sustainable fashion. Brands in the ever-growing fashion industry must actively work to make this industry beneficial to both consumers and the environment in the long run. As a trend setter, it is the responsibility of brands to be aware of what our consumers are consuming.
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