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We’ve all heard the stories of 20th century brands that failed to dominate the market because they failed to innovate. Sears. Kodak Blockbuster. The list goes on.
Lamar President and CEO Sean Reilly leads the company founded in 1902. But unlike those we mentioned, this company has become one of the most innovative marketing companies in the country in our time.
Reilly Shares Insights to Transform Your Business to Accelerate Growth in the 21st Century Business Forum Nov. 9, 11 a.m. Registration is free; Register here.
Once a family-owned Louisiana business, Lamar Advertising Company is now publicly traded, and has grown to become one of the largest outdoor advertising companies in the world, with more than 356,000 displays in the United States and Canada. When it comes to digital, it is ahead of its competitors with the largest network of digital billboards in the United States.
Reilly has served in various capacities at Lamar since 1989, when it was a family-owned business. He is a graduate of Harvard University and Harvard Law School and began working for Lamar in 1989 in procurement and real estate. He served as president of TLC Properties and became COO of Lamar in 2001. In the year He became CEO in 2011. He currently serves as the Chairman of the Board of the American Outdoor Advertising Association.
Under Mr. Reilly’s leadership, Lamar established the industry’s first digital billboard network in 2001. Today, Lamar offers advertisers the largest digital billboard network in the US with over 4,000 displays. In 2012, Lamar began producing three-dimensional billboard modifications in-house. Customers. In the year In 2014, Mr. Reilly successfully converted Lamar into a real estate investment trust (REIT), unlocking additional shareholder value.
The 21st Century Business Forum is presented by the Baton Rouge Business Report and sponsored by the East Baton Rouge Parish Library and Home Bank. Registration is free; Register here.
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