It’s Britney Spears’ comeback day! And just like our favorite spinning pop star, who’s been teasing us with new music for a while and has now finally delivered, the AW22 collections we coveted when we saw them hit the runway are now available for us to to buy them (one wait was six years and the other was six months, but you get the point). And with the collections, of course, come some breathtaking campaign visuals. It’s an Oscar-worthy Gucci moment, Burberry’s attention to community and Men Dior transcending time. We hear you scream for more and so there’s an exciting new Browns exclusive, Courrèges x David Sims and an Adidas sneaker from Parisian brand Song for the Mute. Here’s what’s in fashion.
Images courtesy of Gucci
Gucci hacks Kubrick for its subtle campaign
Fashion and film are, of course, old bedfellows, but few houses are as obsessed with the world seen on the big screen as Gucci. An ardent cinephile, Alessandro Michele’s work has been imbued with a transformative, cinematic quality – a sense that his clothes are designed to elevate their wearers above prosaic normalcy; to cast them as characters in their epics. “I have always imagined my collections as films capable of conveying a cinematography of the present: a set of stories, eclectic and dissonant, that can sacralize man and his metamorphic capacity,” he writes in a new release. It’s a fact evident in examples like the seven-part series he created in collaboration with Gus van Sant, The reversal of something that never endedAND Love Parade, Hollywood Boulevard Home Centennial Show.
For the campaign for Slim Gucci, the collection presented by the house during Milan Fashion Week in February, Alessandro and team not only chose to celebrate cinema, but to hack the silver screen and write the collection into the annals of cinematic history itself. A powerful tribute to Stanley Kubrick – “A philosophical director who, better than others, brought out the magic of that inextricable knot through which cinema draws life and glorifies it,” says Alessandro – it sees some of the most iconic scenes from the “sculptor of genres” the most emblematic films — glow, 2001: A Space Odyssey, A clock orange, Eyes closed AND Barry Lyndon — recreated with looks from the collection at their heart.
“Staying behind my creative practice, I captured those films, re-semanticized them, populated them with my clothes,” he continues, discussing the collaborative process between himself, image makers Mert Alas and Marcus Piggott, Warner Bros. and Milena. Canonero. the esteemed costume designer who worked closely with Kubrick, who brought the captivating campaign to life. A bustier dress from Gucci’s collaboration with Adidas is worn by a croquet player in a reimagined scene from Barry Lyndon; “Shoes of the 90s with a fetish taste” pepper the frames A clock orange; a tulle evening gown hovers in the clinically backlit hallway of Discovery One in 2001: A Space Odyssey. ‘Thin’ doesn’t even come close! MRS
Burberry relies on community spirit for AW22
The end of summer may be a long way off, but if Burberry’s AW22 campaign is anything to go by, it’s no cause for despair. A celebration of the “power of community,” a release says, a new series of films and images from Inez & Vinoodh sees a group of the hottest faces in fashion and culture — including Mariacarla Boscono and Moses Sumney — transported to LA with Sun. . With each person shown in a light that brings out their full sense of individuality, the campaign features a play on contrasts – luscious pink pleated skirts, candy and floral lace corsets, juxtaposed with rugged, all-over leather ensembles. black. Pragmatic car coats and harrington jackets in Burberry’s iconic beige gabardine sit next to strappy dresses cut from the same cloth. The campaign’s celebration of community extends through the spotlight on The Compton Cowboys, a black-owned LA-based nonprofit dedicated to uplifting “local African-American communities by challenging stereotypes and building sustainable skills through horsemanship and a outside..” As part of the partnership, Burberry will issue a donation to the organization, demonstrating how fashion can go beyond its immediate responsibility to be a force for good. MRS
Dior Men looks in the present for its AW22 campaign
These late evening walks through the quiet cityscapes of the last two autumns feel like a lifetime ago, living only as hazy memories of a time of uncertain chaos and simple tranquility. It’s unlikely we’ll get back to that this fall, but that lingering worry-hope still sits deep within us. It was that period that covered Kim Jones’ AW22 collection for Dior Men late last winter, when it took a re-creation of Paris’ Pont Alexander III, mixing sweatpants with couture and gardening references with ‘outing’ pearls and emeralds. . collection that transcended time. Now, in the new campaign, photographer Rafael Pavarotti sets the collection against a dreamlike backdrop of the same bridge in the refreshing tones of a winter morning, with the same beret-wearing youths (their headgear restyled by Stephen Jones ) in those knife-edged grass jackets, puffer leather jackets, leopard-print macs, floral-embroidered bags, and chic Birkenstocks. No, we’re apparently not returning to the concerns of last winter, but the Dior campaign points to how something about that period has changed our relationship between casual and formal wear in the present. TG
Image courtesy of Browns
Browns exclusive new delivery is a healthy artistic take on Carhartt WIP
There is, of course, a long documented history between the fashion world and the art world. What’s slightly newer, however, is how fashion has been getting green-fingered as of late for SS23. Bringing all three into a creative mix is the new capsule collection from Carhartt WIP and Small Talk sold exclusively at Browns. Traditional Carhartt WIP workwear – from neutral denim double-knee trousers and a matching blazer and jacket, to organic and cotton jackets, a sweatshirt and a duffel bag – is embellished with a patchwork of stunning botanical works from the brand NY Small Talk, including frogs, flowers, sun gods, ducks, earth and more. Each design is inspired by gardening magazines, seed packets, grocery store finds and outdoor guides and then painstakingly hand-embroidered over many hours on each item. Extremely limited edition, get your new unique and stylish khakis on the Browns website. TG
Images courtesy of Courrèges
Courrèges taps David Sims for its new campaign
Among the brand’s many recent renovations, one we’re really here for is Nicolas di Felice’s phenomenal renovation of the house of Courrèges. In just three seasons, the Belgian designer—and Nicolas Ghesquière alum—has struck a fine line between paying proper homage to the house’s founder, a fashion legend in his own right, and bringing a contemporary spirit of hot girl and boy! ) sensuality into the mix, creating understandably elegant yet seriously sexy outfits that have taken the streets of Paris, London and New York by storm. This week, Nicolas and the gang released their most ambitious campaign yet, shot by a living legend of fashion photography – David Sims. Holding crumpled silver cans – a nod to the glittering ensemble of Courrèges’ latest show – an intergenerational team of models, including David’s daughter Stevie and Belgian veteran Anne-Catherine Lacroix, are caught mid-movement , as if squirming for an irresistible. stinging beat. Trust us, that’s one we’re more than ready to dance to! MRS
Image courtesy of Song for the Mute
Song for the Mute have created a new ’90s style sneaker with Adidas
In the late 1960s and early 1970s, an urban housing project was created within the 13th Arrondissement of Paris, called Les Olympiades, which was designed to be a center for the youth of the moment to got busy (now, it’s better known for the Pagode Mall). . But this is where Lyna Ty, creative director of Song for the Mute, spent much of her early childhood, and her nostalgic memories of youth, belonging and finding your tribe serve as the cornerstone of the brand’s new collaboration with Adidas. Their debut for the collaboration is the SFTM-001 shadowturf sneaker in honeycomb with a ’90s feel in its tough style, mesh and leather upper, reflective details and text embroidery. With the shoe available via the Adidas Confirmed app now, keep your eyes peeled for more releases from the collaboration over the course of AW22. TG
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