MILAN – The mystery was solved. On Saturday morning, Kering and Gucci announced that Sabato De Sarno is the new creative director of the Italian brand, succeeding Alessandro Michele who left last November.
His first show will bow in September during Milan Fashion Week.
De Sarno, who will report to president and CEO Marco Bizzarri, grew up in Naples, began his career at Prada in 2005, moving to Dolce & Gabbana, before joining Valentino in 2009, where he held positions of increasing responsibility, finally being named fashionable. director overseeing both men’s and women’s collections.
“I am delighted that Sabato will join Gucci as the House’s new creative director, one of the most influential roles in the luxury industry,” said Bizzarri. “Having worked with a number of the most renowned luxury fashion houses in Italy, he brings with him a vast and relevant experience. I am confident that through Sabato’s deep understanding and appreciation of Gucci’s unique heritage, he will lead our creative teams with a distinct vision that will help write this exciting next chapter, reinforcing the authority of the House’s fashion capitalizing on its rich heritage.”
François-Henri Pinault, chairman and CEO of Kering, said: “One hundred and two years after Guccio Gucci opened his first store in Florence, Gucci remains one of the most iconic, prominent and influential luxury houses in the world. With Sabato De Sarno at the creative helm, we are confident that the House will continue to influence fashion and culture through highly desirable products and collections, and bring a unique and contemporary perspective to modern luxury.”
“I am deeply honored to take on the role of Creative Director of Gucci. I am proud to join a House with such an extraordinary history and heritage, which over the years has been able to welcome and uphold the values in which I believe. I am touched and excited to contribute my creative vision for the brand,” said De Sarno.
