hermes
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Hermès launches its Fall-Winter 2022 collection.
With the annual theme “Lighthearted”, Hermès recently launched its new Fall-Winter 2022 collection featuring tubular structures with geometric designs.
The women’s universe is dominated by fun patterns, light materials and classic elements to interpret the theme of ease, while hollow designs are seen everywhere to reflect simple and elegant femininity.
The “Sur mon nuage” scarf series shows a dreamland created by illustrator Dimitri Rybaltchenko with fun patterns of happy animals and floating clouds. The CHARNIERE 66 strap maintains the softness and firmness of the leather, and the brand new Résille buffalo horn necklace creates a woven effect with interlocking chains, just like a piece of embroidery adorning the neck.
The men’s universe focuses on the balance of light use and outdoor exploration. The “Faubourg en perspective” lozenge features an elongated view of the facade of Faubourg Saint-Honoré (one of the wealthiest Parisian districts, home to many embassies, ministries and official buildings such as the Elysée Palace and the official residence of the president of France. ), i which unfolds into an anamorphic illusion. A cashmere silk scarf and pair of gloves from the same collection have matching designs, while thin, twisted lambskin strips subtly form two colorful H’s in rows for a decorative touch.
Maybelline
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Maybelline’s giant bowl of products offers a sweet and colorful shopping experience.
Global cosmetics brand Maybelline New York has a pop-up exhibition in collaboration with M&M’s at the chocolate confection brand’s flagship store in People’s Square.
Five of Maybelline’s bestsellers—Instant Age Rewind Multi-Use Eraser, Superstay Matte Ink, Duo Color Brow, City Mini Palette: Cocoa Poi, and Fit Me Liquid Foundation—are wrapped in cute, cute, and full M&Ms color images of small, round chocolate cakes.
Where there are youth, there is fashion. Both aimed at younger generations, the two American-grown brands share something in common – play with lots of color and live in a fun way.
The cross-border collaboration can be seen as an ambitious move for the American cosmetics brand to strengthen ties with its Generation Z (born after 1995) customers in China, where local cosmetics companies have mushroomed over the past two years and gained a large share of the market. with low prices and high functionality.
The rise of digital entertainment is sure to reshape the future model of the retail industry. Late last month, Maybelline was reported to have closed all of its physical stores in China and moved its main sales channels online.
The company hopes to recapture the market in a way that today’s youth are used to, such as high-tech interactions, more offline crossover events with other fashion brands, more exposure on social media platforms and live streams. organized by key influencers.
Swatches
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Calling all anime fans to join Goku, Cell, Frieza, Majin Buu, Gohan, Vegeta, Kame Sennin and Shenron in the Swatch X Dragon Ball Z collection that has just launched globally.
Seven Swatch watches and one limited edition watch feature these iconic characters from Dragon Ball Z. Even those who haven’t seen the animated series can know something about one of the most popular and successful stories in this anime world that follows Goku and his friends who fight to protect the Earth from the villains.
Swatch considers its watches as keepsakes of memories and puts its colorful, playful and innovative spin on Dragon Ball Z. There are two versions or elements of the same character on the front and back of each watch. Character names are in English on the top front loop, Japanese on the back and the Dragon Ball Z logo on the bottom loop, showing the level of detail and passion that went into this collaboration.
Shenron X Swatch Numbered Edition and Shenron X Swatch will be released in October.
